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Coca-Cola could enter a new market.
The beverage giant is in "serious talks" with Canadian company Aurora Cannabis Inc. to collaborate on infused cannabidiol beverages, a chemical in marijuana plants called CBD, BNN Bloomberg reported.
"They are quite advanced in the path," said a source at the Canadian business chain. "It will be more of the category" recovery drink "."
According to BNN Bloomberg, the new products could potentially contribute to inflammation, pain and cramps.
Coca-Cola responded to the news in a statement. "We are not interested in marijuana or cannabis," writes the company. "With many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages across the globe. The space is changing rapidly.
The statement added: "No decision has been made at this time".
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After the publication of the potential collaboration, Aurora Cannabis inventories rose 17% in Canada, CNBC reported.
In a statement to CNBC, Aurora Cannabis said, "Aurora has shown a special interest in the infused beverage space, and we intend to enter this market. There is so much going on in this area right now and we think the potential is incredible.
"Generally, we do not discuss business development initiatives before they are finalized, but we have a responsibility to our shareholders to take into account all the relevant opportunities presented," they said. added.
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Constellation Brands, which owns Corona, has already invested $ 4 billion in a cannabis producer, The New York Times reported. Molson Coors is working on the sale of cannabis-infused beverages, and Lagunitas brand of Heineken markets sparkling water with THC, according to The New York Times.
CBD is not just invading the food industry – CBD oil from the hemp plant (not to be confused with hemp seed oil) is also becoming an extremely popular ingredient in the food industry. world of beauty. prevalence of vitamin E and omega fatty acids.
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