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Disney is recruiting the most powerful heroes on the planet as the company prepares to launch its next streaming service. The entertainment giant is in the development phase on an ambitious plan for a number of limited series centered on popular characters from the film world of Marvel. These series will likely include Loki-themed shows and the Scarlet Witch, as well as other beloved superheroes who have not yet appeared in their own standalone movies.
Marvel and Disney had no comments.
However, there is an important distinction with other small Marvel displays. Actors who have portrayed these heroes and villains in Avengers movies and their spin-offs, such as Tom Hiddleston and Elizabeth Olsen, are supposed to play them in the streaming shows. Moreover, although the sources close to the production remain discrete on the cost of the programming, the budgets should be heavy compared to those of the great productions of a studio. Each series should consist of six to eight episodes. Marvel Studios will produce the shows and Kevin Feige, the MCU guru, should play an active role in their development.
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The expensive bet with one of the jewels of the Disney empire is a sign of the company's presence on its direct selling platform. As companies like Netflix and Amazon continue to grow their user base, Disney is trying to find a way to get into the Hollywood streaming revolution. The company has kept the details of the service near the vest, in addition to saying that it will probably cost less than Netflix and will be launched at the end of 2019.
Disney has already started to terminate its license agreements to put as much premium content on the platform as possible. This means that the company is giving up billions of dollars in profits, while assuming the costs of developing the technology. The company has announced a number of large-scale projects, including a Star Wars series supervised by Jon Favreau, director of "Jungle Book", a show based on "High School Musical" and a film "Lady and the Tramp" live . The company also plans to offer several new releases during its launch, including its live film "Dumbo" and "Captain Marvel".
Many of these projects are expensive. The Star Wars series would cost $ 100 million and the films should have budgets north of $ 25 million. However, Disney has to spend a lot to make a good impression. Netflix, its largest competitor, has 125 million subscribers worldwide and has attracted top-notch talent such as Ryan Murphy ("American Horror Story"), Kenya Barris ("Black-ish") on his platform. ) and Shonda Rhimes offers record fixing.
The Marvel series is in development and the authors have yet to be associated with the projects. Marvel TV Studios and Disney have been active with ABC's "Agents of S.H.I.E.L.D." and Netflix's "Daredevil", but sources say the shows will remain under the Marvel TV banner with Marvel Studios.
The scenarios for each series are still being revealed, but Disney seems to retain significant firepower for the big screen. Insiders insist that the Avengers who got their own movies like Iron Man and Captain America will not feature in the series, as the studios focus on second-tier characters in the MCU.
At the end of the day, Avengers shows could be the broadcast department's most ambitious project in terms of reach and budget. More importantly, it gives the service something that will appeal to comic fans and represents the kind of content Netflix would like to get their hands on.
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