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Cleveland Browns fans had their first taste of victory since December 2016, and some lucky fans also had a taste of Bud Light.
Before the season, Bud Light announced one of the best brand promotions we've seen in a long time. They installed a "Victory fridge" in some Cleveland bars that were stocked with Bud Light and locked by a chain. The refrigerators would be unlocked every time the Browns win a match, with free beer for the fans.
And Thursday night, the Browns beat the New York Jets 21-17 to qualify 1-1-1 this season, giving them their first win since December 24, 2016 – a total of 635 days.
Here is the tweet sent by Bud Light after the match:
Cleveland, the @Browns won. The refrigerators are open. Go celebrate with a Bud Light. You deserved it. pic.twitter.com/RvjJ0WvpyO
– Bud Light (@Budlight) September 21, 2018
Fans could see him coming and having fun.
Drink, Cleveland. pic.twitter.com/OoX4gmvSfv
– Marcas Grant (@MarcasG) September 21, 2018
– ProFootballTalk (@ProFootballTalk) September 21, 2018
FREE LIGHT BUD
– Brooke Pryor (@bepryor) September 21, 2018
These Bud Light refrigerators in Cleveland are about to be broken and ransacked pic.twitter.com/2ueKX0YODw
– Barstool Sports (@barstoolsports) September 21, 2018
#Browns the fans in front of their @budlight refrigerators pic.twitter.com/LNYa6gKbmn
– The rush (@therushyahoo) September 21, 2018
OPEN COOLERS
– Ryan Kartje (@ Ryan_Kartje) September 21, 2018
The Browns also appreciated.
OPEN THESE FRIDGES @BUDLIGHT
– Cleveland Browns (@Browns) September 21, 2018
Bud Light is better to pay attention, because with the way Baker Mayfield looked, these refrigerators will be opened a lot more times this season.
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