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In another move that seems more characteristic of an entertainment star than a former first lady, Mrs. Obama and Crown have reached an agreement with Hearst Magazines to promote "Becoming", with content circulating in its publications and websites, according to seven familiar people. with the arrangement.
People said the agreement with Hearst was helped by Joanna Coles, the company's new content manager, and Gayle King, co-host of "CBS This Morning" and O's editor, The Oprah Magazine. . more than 300 publications of the company in the world.
According to people familiar with the plan, Mrs. Obama will appear on the cover of the December issue of Elle magazine as part of the promotional campaign. She also met with a group of Hearst editors this month, said people from the company. Mr. Drake, of Crown, would not divulge the details of the other media appearances that Mrs. Obama planned to promote.
The content of the book was hidden, but in June, Mrs. Obama gave a taste of "Becoming" during an interview with a friend, Carla Hayden, Librarian of Congress, at the conference of the American Library Association at the New Orleans.
They talked about the favorite authors (from Dr. Seuss to Zadie Smith), about the role that Mrs. Obama's mother, Marian Shields Robinson, has played in her life, and about challenges to finding a balance between career, motherhood and the role of joint.
Mrs. Obama remarked during the interview that she had put her legal career on hold "as my husband's rise has accelerated, it has become stronger and stronger."
"It's not easy to tell someone you're worth a lot," she said. "Especially for women. We have a hard time saying that about ourselves, that I know my value and that I can put a currency number on it. "
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