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LOUISVILLE, KY – Papa John's plans to abandon the apostrophe on his behalf. The company filed a trademark with the US Patent and Trademark Office at the end of August.
This is for a sleek new square logo that removes the apostrophe from Papa John's. A representative of the company said that there was no immediate project to start using the new logo.
According to a clinical assistant professor at the Ross School of Business at the University of Michigan, the abandoned apostrophe is a subtle work of controversial founder John Schnatter of the company.
Schnatter resigned as president in July after the news was leaked.
He had already resigned from his CEO position a few months earlier, after provoking controversy by accusing the NFL of poor pizza sales.
Since then, Papa John's has distanced himself from Schnatter, who has already figured in the company's commercials and whose face was on his pizza boxes.
The company recently launched two seemingly designed advertising campaigns to win back customers and employees disappointed with schnatter behavior.
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