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The final result follows an auction battle between Comcast and Fox on the coveted competitor abroad. The blind auction format was very unusual for a deal as guarded as the acquisition of Sky. Auctions are normally reserved for commercial transactions. In such auctions, bidders submit sealed bids to a third party arbitrator.
On Saturday, Brian L. Roberts, President and CEO of Comcast, applauded the decision and said the acquisition would allow Comcast to "quickly, efficiently and significantly increase its customer base and grow in business." international".
"Attention is now turning rapidly to integration with minimal impact on the company, but you should expect cost-cutting measures," analyst Paolo Pescatore said Saturday. independent in technology, media and telecommunications.
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