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Donatella Versace and Elton John in 1991
US fashion giant Michael Kors has confirmed a $ 2.1 billion takeover of Versace in a move that has outraged some fans of the Italian fashion house.
The social media accounts of the creative director, Donatella Versace, have been overwhelmed by loyal fans who beg her to keep the brand independent.
It was said that they would "put an end to everything" if the sale took place.
Donatella has headed Versace since the assassination in 1997 of his brother Gianni, who founded the company four decades ago.
Twitter and other social media are seeing strong opinions about the move:
A lot of comments are irreplaceable, but one of the common themes is the fear that the brand they worship is no longer unique.
Its distinctive glitter brand has been worn by some of the most prestigious stars in the world and has adorned the pages of newspapers and magazines more often than almost any other luxury brand.
A key moment came in 1994 when the unknown Elizabeth Hurley accompanied her boyfriend Hugh Grant to the premiere of Four Weddings and Funeral. The tabloids could not believe the sight.
Versace, until then another Italian fashion brand, has become synonymous with "That Dress".
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Liz Hurley in "That Dress" – with Hugh Grant – at the first of four weddings and funerals
The brand is very appreciated by the most prestigious, with Michael Jackson and Princess Diana among his fans. She attended the funeral of Gianni Versace with Elton John, who was also a strong supporter of Versace.
The next generation includes Nicki Minaj, a group of Kardashians and Jenners, and the Beckham family, which is among the 161 people followed by Twitter on Twitter.
But those who fear a spoliation of the magic of Versace can worry unnecessarily.
Michael Kors himself joined the stock market in 2011.
He has acquired a new experience in the treatment of other luxury brands. Last year, he bought Jimmy Choo, another tabloid fashion favorite, the London-based luxury shoe maker for nearly 900 million pounds.
The Versace offer adds significantly to Kors' luxury portfolio.
The Versace family owns 80% of the company, the remaining 20% being held by private equity firm Blackstone Group.
He announced a turnover of 686 million euros for 2016 and CEO Jonathan Akeroyd said earlier this year that the annual business figure is expected to soon exceed $ 1 billion. # 39; euros.
With Donatella herself remaining, it's possible that fans will not notice any changes. After all, why buy a beloved company and rip what makes it attractive?
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Gianni and Donatella Versace in 1996 – the year before the assassination of the designer
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