The Amazon 4-Star product store in New York is like a mini target



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It was open for less than an hour when I arrived around 10:45, and it was already filled with curious guests. I've walked the brightly lit aisles that looked like a display stand for Amazon's best-selling products, a place where you can pick them up and touch them instead of just seeing them online, which is a real advantage.

The articles have been separated into categories such as "Peripherals and Electronics", "Travel Essentials" and "Games and Puzzles", but also thematic headings such as "Most Expected", "Hot Right Now", "NYC, "That had items like a Nutribullet, a mixer and nutrient extractor, and a Black & Decker portable vacuum.

As a fan of Amazon.com and a member of Amazon Prime, I was eager to see what they were selling. But unfortunately, for me, "Top Selling" does not necessarily translate to cool or interesting. Many products seemed to be things that you could just as easily find at Target or Walmart.

There were exceptions though, and a favorite for me was probably the Smart Home Devices section. It had products like a WiFi bulb, the brightness and even the colors can be controlled via Smartphone. (A quick Google later revealed Best Buy and others sell similar bulbs, but I had never seen them before.)

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