MoviePass now requires former users to choose not to participate in a new package, otherwise they may be charged their fees.

The latest attempt by MoviePass, a struggling movie subscription service, to maintain its declining user base, is taking the form of a new change to its monthly plan. This time, however, the company automatically enrolls former subscribers into the service, choosing to include them in a "selection test group" to try a version of MoviePass similar to its original package, one movie per day. .

In an email sent to some MoviePass customers who had decided not to join the new monthly package of the company, announced last month, announced that he had decided to register these people in a new subscription because "we really hope you start enjoying your MoviePass Membership. If they do not want to be billed for the service, MoviePass asks them to proactively opt out of the plan to which they were enrolled. without their consent before Thursday, October 4th.

In July, MoviePass could only be an inevitable brick wall, when he was short of money, had to face a serious credit crisis and had to take out a loan. to fix it and started drastically limiting the benefits of its subscription for all users. Since then, the company has tinkered with a few different options, resulting in a restriction to three movies per month for its standard $ 9.95 package. Later in August, the company announced that it would further limit not only the number of movies that its customers could see in a month, but also the selection of films. MoviePass now inserts the new movies on a rotating basis and restricts certain titles in the first few weeks after their release, apparently avoiding members to see popular first-run movies in a way that would cost them too much in ticket stubs.

That said, we do not really understand why MoviePass thinks that unused users of its service would now be interested in a restored version of its unlimited service. The email says that a movie allowance per day is always "based on the existing inventory", which is a way MoviePass says it will not let you see anything new or very popular at during the first weeks following its release. Being able to see 30 movies a month is useless when we can only see one movie per room – the MoviePass app tells me, an existing subscriber, that the only movie available to see in my local AMC cinema is literally a movie. projection of the animation film Small foot.

MoviePass has long been known for handling cancellations, refunds, and changes to its nebulous service conditions. The company says its TOS give it the freedom to change any aspect of the service, no matter when you subscribe or when it's time for your next billing cycle. When MoviePass realized that he had to change the terms of his subscription for his annual members before the start of a new billing cycle, which opened him to justice, The company has attempted to repair the problem by offering refunds or option to switch to a paid monthly plan.

Previously, members who canceled the service in August during the period of tumultuous and seemingly uninterrupted service changes were automatically reinstated in their new plans, which the company attributed to "bugs" in its service. Even before the problems that began to thrill MoviePass this summer, users have reported annoying issues and virtually no customer service to resolve issues such as refunds and downtime.

That said, this new MoviePass move – at least transparent in its blatant craving for additional subscription revenue, even for just one month – would seem to be another brazen overtaking. MoviePass indicates that if you choose not to unsubscribe, it will cancel your service and you will not be able to register for another nine months, but this would seem to contradict the previous literal paragraph which reads as follows: "Unless you unsubscribe, your subscription unlimited will be restored. "So, if you're still a MoviePass subscriber or unused, it may be time to permanently cancel your credit card and dissociate it permanently from your mobile app. Otherwise, we do not know exactly what the company will try to charge you for next time.

Here is the email about the new "selected test group" of MoviePass:

In August 2018, we announced a new offer of $ 9.95 for three films per month, offering subscribers the option of subscribing to this package if they wished to continue to subscribe to MoviePass. However, our records indicate that you have not taken any action on the new package. Your subscription has been suspended and your monthly subscription fees have been stopped.

Because we really hope that you will start enjoying your MoviePass subscription again, we have chosen you to be part of a selected test group, which will be reinstated from Friday, October 5th with an unlimited number of movies (up to to a new movie title per day based on inventory) – the same subscription that you have subscribed and that you have already enjoyed. If you decide that you do not wish to do so, you must "opt out" before Thursday October 4th at 9:00 pm ET.

To be clear, unless you withdraw from the list, your unlimited subscription will be restored and you will be able to resume watching unlimited movies (up to 1 movie per day, depending on the existing inventory) at 9 , $ 95 a month. Your registered credit card will be charged. on a monthly basis from Friday, October 5, 2018.

If you disable the reinstatement of your Unlimited Plan subscription, your subscription will be canceled and will no longer be held in a "suspended" status and you will not be able to re-register more than 9 months later.