Taco Bell launches Diablo Tortilla chips inspired by its hottest sauce



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Big news: fans of Taco Bell: you will not be forced to suck a remaining Diablo sauce when you need a quick fix and nowhere near a Taco Bell.

After the introduction of Taco Bell brand tortilla chips inspired by its sweet and fire sauce packages at the beginning of the year, the fast food chain has launched a new flavor – Diablo – exclusively in the 7-Eleven stores .

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"Our signature sauce packages have been our original source of inspiration to give fans a new way to access Taco Bell retail," said Marisa Thalberg, Taco Bell global brand manager, in a statement. press.

"The new Diablo Tortilla chips are inspired by this inspiration, allowing us to serve our hottest chip, but totally unique to Taco Bell, from its dark and smoky packaging to delicious flavors, to the flavor of the chip itself.

Wearing a leather jacket is not a prerequisite for consuming Diablo chips, but it is a good case.

Wearing a leather jacket is not a prerequisite for tasting Diablo chips, but this guy is a good example.
(Taco Bell)

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The new Diablo tortilla chips are described as having a "hot punch" and a hint of lime, reflecting the flavor of the sauce pack provided at Taco Bell establishments. The chips themselves are also black, so "[stand] of the crowd, "according to Taco Bell.

"They thought that the 7-Eleven flavored Taco Bell chips introduced earlier were something, just wait for the Diablo spice to come on the shelves," added Jack Stout, vice Senior President of Merchandising at 7-Eleven.

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Diablo chips will be available from Monday at participating 7-Eleven locations. A new expansion is planned for October 31 in other grocery stores and convenience stores in November. New offers are also available only in 3.5 ounce packages, unlike the current Classic, Mild and Fire varieties currently sold in a variety of sizes.

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