A simple name change could solve the problem of the presidential alert system

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On October 3 at exactly 2:18 pm, I received mine. A presidential alert sent on my mobile phone. It said, "THIS IS A TEST of the national wireless system, no action is required." For me, it reminded me of my childhood when these multicolored vertical bars and this high pitched tone interrupted my television viewing with the message: "This is a test of the emergency broadcast system." It is interesting to note that many people did not conclude that the October test was just a contemporary version of this old school alert system in many ways. The Federal Emergency Management Agency (FEMA) sent the first national test of the presidential alert system. According to published reports, 225 million devices (more than 75% of US mobile phones) received the alert and 2 minutes later, a similar message was sent to the TV and radio platforms . Interestingly, I also noticed that many people seemed to be somewhat misinformed, provocative, or even offended by the alert. Some people have tried to turn off the presidential alert (you can not) or have turned off their phone. I think the anxiety or confusion about the alert lies in the name.

Presidential Alert immediately triggers an association with a particular president. Titles suggesting that Trump will send you a text message do nothing to help messaging. Honestly, the country is so divided at the moment by political considerations that it is not surprising that some people have reacted to these alerts as a matter of course. President's personal messaging system to each citizen's mobile device. I could also see many opponents of President Obama reacting exactly the same way he was still in power. Ironically, Business Insider reports that "former President Barack Obama signed a law in 2016 forcing FEMA to create a system allowing US presidents to send mobile phone alerts on public safety issues such as natural disasters and terrorism ". In a more reasonable time, it would seem perfectly normal to receive a notification from the President in the event of a national emergency or disaster. However, the reality of 2018 means that there is suspicion and mistrust. The Integrated Public Alert and Warning System Modernization Act of 2015 bans the use of the system for personal messages. The law specifically says:

implement the public alert system to disseminate timely and effective warnings about natural disasters, acts of terrorism and other man-made disasters or threats to public security ….. .. Except to the extent necessary to test the public alert and warning system, the public alert system
must not be used to convey a message that does not relate to a natural disaster, an act of terrorism, or another human-made disaster or a threat to public safety.

Although the message reads "Presidential Alert", the message was sent by FEMA in coordination with the Federal Communications Commission. Of particular concern, I noticed that many people were turning off their emergency wireless alarm system (WEA) on the phone, even though presidential alerts could not be disabled, such as an alert Amber or a WEA message about a natural disaster. If you live in a place that suffers floods, hurricanes, tornadoes, wildfires or other extreme weather, then you should do not disable the WEA in all circumstances. If you have done it for this test, please enable it.

In fact, I was stunned by the level of misinformation and political stance centered on the warning system. A potential solution might be to use terminology such as "National Emergency Alert" or "Public Alert". This formulation neutralizes the tendency of citizens to anchor the warning system with a particular president. I also hope that future media reports will be a little more transparent in the titles.

If you have not received the 2018 Presidential Alert, contact your mobile provider or consider responding to the Department of Homeland Security survey via this link.

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On October 3 at exactly 2:18 pm, I received mine. A presidential alert sent on my mobile phone. It said, "THIS IS A TEST of the national wireless system, no action is required." For me, it reminded me of my childhood when these multicolored vertical bars and this high pitched tone interrupted my television viewing with the message: "This is a test of the emergency broadcast system." It is interesting to note that many people did not conclude that the October test was just a contemporary version of this old school alert system in many ways. The Federal Emergency Management Agency (FEMA) sent the first national test of the presidential alert system. According to published reports, 225 million devices (more than 75% of US mobile phones) received the alert and 2 minutes later, a similar message was sent to the TV and radio platforms . Interestingly, I also noticed that many people seemed to be somewhat misinformed, provocative, or even offended by the alert. Some people have tried to turn off the presidential alert (you can not) or have turned off their phone. I think the anxiety or confusion about the alert lies in the name.

Presidential Alert immediately triggers an association with a particular president. Titles suggesting that Trump will send you a text message do nothing to help messaging. Honestly, the country is so divided at the moment by political considerations that it is not surprising that some people have reacted to these alerts as a matter of course. President's personal messaging system to each citizen's mobile device. I could also see many opponents of President Obama reacting exactly the same way he was still in power. Ironically, Business Insider reports that "former President Barack Obama signed a law in 2016 forcing FEMA to create a system allowing US presidents to send mobile phone alerts on public safety issues such as natural disasters and terrorism ". In a more reasonable time, it would seem perfectly normal to receive a notification from the President in the event of a national emergency or disaster. However, the reality of 2018 means that there is suspicion and mistrust. The Integrated Public Alert and Warning System Modernization Act of 2015 bans the use of the system for personal messages. The law specifically says:

implement the public alert system to disseminate timely and effective warnings about natural disasters, acts of terrorism and other man-made disasters or threats to public security ….. .. Except to the extent necessary to test the public alert and warning system, the public alert system
must not be used to convey a message that does not relate to a natural disaster, an act of terrorism, or another human-made disaster or a threat to public safety.

Although the message reads "Presidential Alert", the message was sent by FEMA in coordination with the Federal Communications Commission. Of particular concern, I noticed that many people were turning off their emergency wireless alarm system (WEA) on the phone, even though presidential alerts could not be disabled, such as an alert Amber or a WEA message about a natural disaster. If you live in a place that suffers floods, hurricanes, tornadoes, wildfires or other extreme weather, then you should do not disable the WEA in all circumstances. If you have done it for this test, please enable it.

In fact, I was stunned by the level of misinformation and political stance centered on the warning system. A potential solution might be to use terminology such as "National Emergency Alert" or "Public Alert". This formulation neutralizes the tendency of citizens to anchor the warning system with a particular president. I also hope that future media reports will be a little more transparent in the titles.

If you have not received the 2018 Presidential Alert, contact your mobile provider or consider responding to the Department of Homeland Security survey via this link.