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See you soon Trunk. We have barely trunked you. Why, it looks like yesterday, you truncated in our world as crazy marketing video "Pixels to Pulitzers" that was too satirical to be satire.
Today, Trunk has confirmed rumors that its onomatopoeetic name retrofuturist was not long for this world. Soon, the company owns the Chicago Tribune, Baltimore Sun, Hartford Courant, Orlando Sentinel, the New York Daily News and others will return to the Tribune Publishing Co.
The Chicago Tribune (nee Troncbune) has rightly announced the news of the DeTroncification.
The company was particularly excited to start the UnTroncing. "We are excited about the company's brand change in Tribune Publishing," said a spokeswoman in a statement. "It's a nod to our roots and a reinforcement of the journalistic bases on which all our new brands are based."
For now, it seems, our long National Troncmare is over. See you soon, and thank you for all the trunk.
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