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The Cross is in hot water after a new class action lawsuit claims that the luxury drinks brand has been falsely advertised as being "100% natural".
The lawsuit alleges that La Croix water contains many artificial ingredients, such as linalool, found in insecticides for cockroaches.
Law firm Beaumont Costales filed the lawsuit on behalf of consumer Lenora Rice.
"The plaintiff Rice, desiring a healthy, natural drink, was forced to buy LaCroix sparkling water because of claims made on her packaging, advertising and website that she was" innocent "… However, LaCroix actually contains ingredients identified by the Food and Drug Administration as a synthesis, "says the trial.
"These chemicals include … linalool propionate, used to treat cancer; and linalool, which is used in the cockroach insecticide. "
National Beverage Corp., owner of La Croix, retaliated against the charges and told CBS Philadelphia that the complaint had been filed "without any factual or legal basis regarding the natural composition of its LaCroix sparkling waters".
Is the Cross really bad for you? Linalool is an additive used for flavoring and found in spice plants, laurels and cinnamon. And although the chemical has been used in insecticides, PubChem has found that the only documented toxic effects of linalool on humans are mild irritation to the skin and eyes.
Roger Clemens, expert and lecturer on diet and regulation at the University of Southern California, told Popular Science that unless La Croix contains 50% linalool, consumers should not worry .
"It is very unlikely that these naturally occurring substances pose a health risk when they are consumed at levels that are usually found in foods," he said. . "If there was a health risk, then citrus juices and spices, such as curry, would not be consumed or would not be part of the commodity market."
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