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Staff members prepare donuts at the opening of Krispy Kreme donuts in Yangon, Myanmar in September. (Nyein Chan Naing / EPA-EFE / Shutterstock)
It was like the time of the closing of the county fair or the week before Christmas at the mall: the cars were just sitting there, from bumper to bumper, waiting for their turn.
Dozens of vehicles lined up in the parking aisles, honking as if every driver in front of them was looking at their mobile phone while he was stopped at a green light. It looked like a traffic jam of the century.
In fact, it was Krispy Kreme's unpublished passage in Dublin at 1:30 pm – the first to open in the country.
The Dublin site opened on September 26 acclaimed, especially for its 24-hour driving service. At least 300 people lined up at the door at 7 am, reported the Irish Times. But the lines are not gone. Throughout the night and week, guests seemed unable to get enough donuts.
Neighbors complained to the local government and Krispy Kreme's leaders that the sound of donuts kept them awake for days, they told the Irish Times.
After a week Krispy Kreme had to close the 24-hour drive to Dublin.
"We were expecting a warm welcome from Krispy Kreme in Ireland and we had long wanted to open a store here, but the response was way above our most optimistic expectations," Krispy Kreme Ireland said in a statement on Oct. 3. on Facebook. night stop.
The chaos of donuts has puzzled much of Ireland.
After all, the Irish "had actually seen donuts in Ireland before everything disappeared about the arrival of # KrispyKreme," said an Irish woman, Mim Donovan. confirmed on Twitter. "It's not like the first time we see donuts," confirmed another Irishman, Carl Kinsella, writing for Joe, an online magazine about the lifestyle of Irish men.
But there is apparently something incomparable in a Krispy Kreme in Dublin. A city councilor described what he saw as a "phenomenon".
"I was at the opening and I must say that I was not prepared for the phenomenon," Ted Leddy told The Independent. "I mean that there are other stores 24/7 in the [shopping] center, but I'm not sure what it is with donuts. "
Krispy Kreme has been in the United States since 1937 and has more than 300 establishments in the country. In the past, it was called "pilgrims" inspired to "huddle up in the car and drive for hours just to have some" hot buoys, "writes Marlene Parrish, author of the Pittsburgh Post-Gazette in 2001. Some people loved them so much that they named their dog, as Parrish discovered.
"Anyone who thinks that Krispy Kremes is just another donut did not taste them immediately," Kris Kreme Krispy told Parrish.
More recently, residents of Billings, Mt. And from Chesapeake, Virginia, for example, have camped in front of Krispy Kreme's new locations, in the expectation of this iced, hot, sticky and very fried donut, in the morning.
But the reception of Ireland seemed to be in a class of its own.
"For some reason, introducing a stimulant like this into Irish society is like introducing a pack of Mentos into a recently stirred bottle of dietetic Coke," Kinsella wrote in Joe. "We shake violently. We break up We convince, as a people. It's the brothel. And that's not the way the rest of the world works. There are 316 Krispy Kremes in the United States. It's been 81 years. It has more than 1000 sites in the world. Ireland had ONE shop for a week, and we all panicked so much that they had to change all of their business model. At once."
Krispy Kreme was responsive. Management has been trying to install signs for drivers, "asking them to stay silent" and collaborating with the mall management to "control traffic jams in the vicinity of the stores," the Facebook shop said on Tuesday. October 2nd. But none of that seemed to be enough.
The driving service will remain open until 23:30. and will open at 6 am, and traffic mitigation plans will continue, the Irish Times reported.
Starting Friday morning, the Irish Times announced a 30-minute wait for donuts, with metal barriers installed to control the queue like those found in a park. # 39; s attractions.
"Once you're inside, you're in it," a customer told the newspaper in the meantime. "There is no going back."
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