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Another victory was to launch the picture in October, where she has no competition in terms of superhero titles.
Sony's nerves were at the end of last week as Filmmaker Ruben Fleischer Venom began to open in the country's cinemas. Most critics crucified the photo of superheroes – starring Tom Hardy as the villainous holder – who got a modest 31 percent score of rotten tomatoes that could have fished the $ 100 million movie.
But on Sunday, the studio directors felt like heroes themselves. Venom We managed to avoid bad reviews by raising the $ 80.3 million mark in the domestic market, well beyond the most robust expectations. As the week-end approached, tracking services had suggested that the film would start at $ 55- $ 70 million. Venom also broke the October record, easily beating the launch of Alfonso Cuaron, endowed with $ 55.5 million. Gravity in 2013.
A big reason for VenomIts success: it has attracted an audience of ethnically diverse fanboys – more than most superhero titles (Black Panther being the big exception). While Caucasians accounted for 38% of Venom According to comScore and Screen Engine buyers, overall sales were driven by Hispanics (26%), African-Americans (18%), Asians (11%) and American / Other Indians ( 6%), PostTrak exit voting service.
For comparison, the opening weekend breakdown for this summer Ant and the wasp, of Disney and Marvel Studios, were Caucasians (53%), Hispanics (19%), African-Americans (15%), Asian (8%), and Native Americans / Others (4%). ).
Venom is the last sign that the movie-goer population is diversifying in some cases as a result of movies such as Black Panther, Crazy Rich Asians and get out. Diversity played a leading role at the box office of the summer for those who ran for feature films, including The mega and Jurassic World: Fallen Kingdom. In the summer of 2015, 54% of the audience of the opening weekend for Jurassic World was white; this statistic dropped to 48 percent in the case of his suite Fallen Kingdom. And as successful movies tend to create momentum, satisfied consumers are more likely to come back to take another picture, whether they see themselves or not specifically portrayed on the big screen.
"We wanted to create a great movie for the widest possible audience, and we did," said Adrian Smith, head of distribution at Sony, about Venom.
Sony's marketing campaign for the film featured a strong sporting push, including the sponsorship of Canelo Alvarez against Gennady Golavkin, one of the biggest pay-per-view TV shows of the year in mid-September. Venom also had a presence at the opening weekend of the NFL
Directed by Fleischer, Venom co-stars Michelle Williams, Rice Ahmed, Scott Haze and Reid Scott. Men accounted for up to 66% of the audience over the weekend, while 45% of ticket buyers were under 25 years old. Although the film did not appeal to most critics, Venom praised moviegoers and received a "total" positive rating of 80% on PostTrak.
The film, with a budget of $ 100 million, is a decisive moment for Sony's studio, directed by Tom Rothman, who is trying to create his own images of superheroes, beyond the marquee. Spider Man movies – built around other characters from the Marvel Spider-Man licensed universe. Ari Arad, Matt Tolmach and Amy Pascal produced Venom.
"Tom Hardy delivered a manic and whimsical performance that elevated the material and, in doing so, launched a franchise," said Jeff Bock, a box-office analyst. "That did not detract from the fact that Sony's dark superhero movie was launched in October." Horror movies have always dominated the season of haunting, so why not try a super – slightly macabre hero – it's a decisive blow from Sony. "
VenomThe early success of the film is also auspicious for the studio's feature film Spider-Man: in the Spider-Verse, starring Miles Morales, the Afro-Latino incarnation of Spider-Man, which will open December 14th. The next live-action studio superhero movie, Warner Bros. & # 39; Aquamanwill follow in theaters on December 21st.
Foreign, VenomThe call was also widespread, rising from 58 markets to $ 125.2 million, a record high of $ 205.2 million in October. South Korea earned $ 16.3 million, followed by Russia with $ 13.6 million.
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