WATCH: Colin Kaepernick seeks to record an image of his face and hair

Kaepernick has become in recent years a brand – a strong brand, as evidenced by the results of its last campaign "Just Do It" with Nike. Brands often need trademarks and Kaepernick is ready to put his own face (and hair) as part of his brand.

According to Darren Rovell of ESPN, Inked Flash, the Kaepernick company, has filed for the brand a black and white image of his face and hair. You can find this picture below.

According to Rovell, Kaepernick could use the image on a wide variety of products and for a wide variety of events, including empowerment workshops and initiation to social causes.

The document, which was posted on the US Patent and Trademark Office website on Friday, says the intent is to use the image on everything from shampoo and hairspray through the jewels.

The record also indicates that the image could be used in conjunction with "the organization of courses, workshops, seminars and camps in the field of empowerment and awareness-raising for adequate interaction with the forces of "order as well as with" the production of television shows and movies. "

It should not be surprising that Kaepernick is on the market to use its image and capitalize on its growing social significance. Although he's been out of football for a few years, he has become a champion (and polarizer, controversial) for causes such as racial injustice and police brutality in America.

The former NFL quarterback is actively monetized even before the record of the mark. Last month, the Kaepernick website started sale of a number of items "#ImwithKap" (including soccer jerseys), proceeds being donated to the Kaepernick Youth Empowerment Charity, Know Your Rights Camp.

He also recently signed an "upscale" endorsement deal with Nike ahead of last month's Just Do It campaign. This agreement will bring future Kaepernick campaigns and articles, including a product line.

Even though he never plays again in the NFL, Kaepernick's name, image and voice probably do not go anywhere for a moment. Last week's trademark file is only the last step to achieve it.