Derrick Lewis releases the UFC 230 promo in which he calls Daniel Cormier for his "lack of respect for Popeye's chicken"

The art of selling a fight is the art of creating a story. Whether it's acting out of honor, revenge, family, national pride or long-forgotten incidents, it is essential to sell the story. When Conor McGregor and Khabib Nurmagomedov fought, they created a narrative of warring factions; camps motivated by national pride, ethnic tensions and a score necessary to settle.

Derrick Lewis takes a slightly different route.

The "bête noire" suddenly prepares to face UFC heavyweight champion Daniel Cormier in less than a month – after recently defeating Alexander Volkov by a third-round knockout. After the win, Lewis blamed Joe Rogan for talking about a potential for the title, saying that he should rather sit down and do even more cardio, and that he would not have to. He was not trying to fight for a title at the moment. have a tank of gasoline like this. Nevertheless, as the UFC 230 is sorely in need of a main event, it is getting the belt pulled.

So, to usher in this unexpected opportunity, Lewis had the chance to outrun the UFC marketing team and publish his own promotion (created by MMA World) for the Madison Square Garden event. The promo was inspired by a conversation between Lewis and DC before the fight between Cormier and Stipe Miocic, including the UFC 226 presser where words had been exchanged.

The lack of respect that Lewis spoke about comes from a music video made by Daniel Cormier in 2015 titled "All About That Cake". It is clear that the challenge has been posed.

Let us hope – and despite the obviously high tensions – that it does not spread either in the kind of useless violence, born of a deep animosity, to which rivalries like Khabib against McGregor and Cormier against Jones have evolved.

UFC 230 will be held Nov. 3 in New York, NY. The event should be featured in the fight for the heavyweight title pitting Daniel Cormier against Derrick Lewis. The previously announced clashes between Nate Diaz & Dustin Poirier and Valentina Shevchenko & Sijara Eubanks have been removed from the card.