[ad_1]
By Bridget Bennett / Bloomberg.
To be fair to Fox News, the network so closely linked to Donald Trump's administration that they frequently Exchange employees, each of its cable competitors was once so captivated by the president that they would also cover his live campaign rallies. But as the administration progressed, the novelty grew and by the beginning of 2018 only Fox was following in this grand tradition, broadcasting Trump's rallies from start to finish. In July, it was not uncommon for the network to broadcast its own prime-time programs in favor of stadium appearances in the style of a presidential election campaign – a choice that spreads the President's message every night. in the salons of millions of voters. Fox was also proud: at one point, the station had even hit its competitors, via a sneaky chyron, for refusing to do the same.
Three months later, however, things have changed. Instead of relaying the rallies live, Fox chose to either broadcast clips the next day, broadcast live events, or broadcast live, which puts the president and his arena of fervent fans angry, capped red hat. the rear burner. The main reason for this decision, it seems, is that Trump is no longer the guaranteed ranking assigned to it. His speeches, at a surprising time, have become relatively clichés, which means that there is no guarantee that it will attract more glances than the typical team of the network broadcast in prime time. Sean Hannity, Laura Ingraham, and Tucker Carlson. The full broadcast of the rallies leaves little room for lucrative advertising space during prime time. And since Trump covers the country before the mid-term, it is impossible to give each event the royal treatment. "They do not want to give up so much prime time real estate," Fox politician Fox told Politico. "They take the road that they think will give them the best performance in terms of evaluations."
But what is best for Fox News has become a nightmare for the White House and the G.O.P. An online video stream, as timely as it is, is a barrier to entry for the predominantly baby-boomer viewers – the same voters Republicans hope to boost in the last few weeks before the mid-term elections. "Being able to be on stage with the president in front of a prime-time audience is huge for a campaign that is trying to reach the Conservatives in the country who will open their wallets," Senate politician Politico said. After a rally, "we tend to see a lot of new registrations and small donations." A source close to Trump added, "[It’s a] huge loss on the national and local level for the Republicans, because they will certainly not get that on other cable networks. If they stop taking them completely, this could create a problem. "
Of course, all of this has made the situation a bit tricky in the White House, where some of the Fox's greatest experts whisper statements in Trump's ear late at night, and where Fox has more or less taken the role of state television – as a former Fox anchor told my colleague Gabriel Sherman earlier this year, "What [Trump] In general, he calls after a show and says, "I really enjoyed that." The biggest compliment is: "I've really learned something." Then you know that he's had a new idea of politics. "The two entities are so interconnected that one of the old talking heads of the network goes out with the president's son. And there is a very real possibility that the president is opposed to Fox's programming choices: "Trump is a big consumer of media, so he may be disappointed," the source close to him told Politico. Indeed, a White House official told Politico that the administration was considering "looking into the matter", adding that Bill Shine, Fox's former director turned communications director, was "in touch with old colleagues about the trend".
Source link
