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In May 2014, Usher released "Good Kisser", which was originally supposed to be the first single of his eighth studio album. He connects an old break from a Foster Sylvers record – a low-bass riff, a drums, a rattling rattle – and Usher sings salacious lines with his usual grace. "Good Kisser" was a rare thing, remarkably unconventional, and yet so cheeky and entertaining that she still managed to become the number one radio obsessed man in the world.
But "Good Kisser" did not do as well as Team Usher was hoping for, winning at number 65 of Hot 100. The album became Hard II love has been repeatedly postponed, only to appear almost two and a half years later, and "Good Kisser" was not found on the list of titles in the standard edition.
Since this aesthetic risk has "failed" – it is only in the Usher world, by the way, a number one radio record considered a disappointment – the singer has adhered to the safest of formulas, singing on the last beats of rap. This accounted for most of 2016. Hard II loveand that's the essence of his new version, A, a collection of songs with rap producer Zaytoven, a Atlanta tying piano.
Catching pop has always been one of Usher's main assets, whether it's collaborating with Lil Jon when crunk is becoming mainstream or embarking on GED as European producers take over. the charts. There is something frustrating, however, to watch this singer play music which, he hopes, will integrate with the Trap Soul generation (Bryson Tiller, 6lack et al.) Usher has the tone and the resources to bury these young people, but he chooses to talk to them on their own ground rather than on a pitch that could be more favorable to a singer who released his first single 25 years ago – Soul Trap I do not know how to do "Good Kisser".
Still, Usher is a pro. when he decides on a path, he goes all-in. The senseless syllables of "ATA" sound good, even if they feel pampered by Young Thug. In "Peace Sign", Usher launches shots of a sweaty night with infectious zeal; at the same time, he cleverly covers the track of self-tuned choirs, offering a succulent lesson of counter-melody.
Somewhere else, A is more unimaginative, with Zaytoven's rhythms and a Future-being-Future ("Stay at Home") feature. In "Gift Shop", which incorporates a couplet by Atlanta rapper Gunna, Usher rapped in a punchy style. He is fully engaged. But he is committed to merging instead of standing out.
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