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It's long been a West Coast favorite that East Coast residents hoped to be able to cross the Mississippi River one day.
But California-based president of In-N-Out Burger says do not expect that to happen.
Lynsi Snyder, the president of the 36-year-old Californian company, is committed to the restaurant's geographic exclusivity policy put in place by her grandparents who founded the company in California in 1948.
In an interview with Forbes, Snyder revealed that In-N-Out Burger currently operates in Arizona, California, Nevada, Oregon, Utah, and Texas, but that the franchise will not develop at any time. East of Texas.
"I do not see ourselves stretched across the country, I do not see ourselves in every state, take Texas, draw a line and stay to the left, it's in my lifetime," she said. declared to Forbes.
Locations in Colorado and New Mexico, however, are part of the plans for expansion.
One of the reasons for this decision is that the company policy prohibits the use of freezers or microwaves. The hundreds of locations located in the western United States and Texas are located less than a day's drive from three warehouses, so the meat and other ingredients stay fresh.
Another reason for exclusivity? You want what you can not have. "I like the fact that we are wanted when someone comes to town.I like the fact that we are unique," Snyder said. "You put us in all states and it takes away some of its luster."
At least we have shake shack.
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