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Taylor Swift presents "I Did Something Bad" at the 2018 American Music Awards in Los Angeles. (Kevin Winter / Getty Images for dcp)
Emily Yahr
Reporter style covering pop culture and entertainment
On the first day of 2018, the New York Post launched a title: "Taylor Swift's" Reputation Tour "Announces as a Disaster." The piece cited an anonymous insider from the music industry who called the sales "mega disappointment" and explained how were unhappy with the high ticket prices.
Swift, of course, has never responded to the opponents. She did not need it. After the tour started in May, she posted Instagram photos after almost every concert, showing stages to the brim. In August, Billboard announced that after 27 dates, it was already the most profitable American tour for a female artist, bringing in nearly $ 200 million. Swift, whose 1989 World Tour had already broken the record in 2015
As usual, Swift – the master of hidden messages and small gestures full of meaning – says a lot without saying anything at all. This has been true for the majority of the era of "reputation", which is starting to weaken. The North American leg of the tour ended last weekend with two sold out parties at the AT & T stadium near Dallas. The tour will continue in Australia next week and end in Japan in November. At the American Music Awards on Tuesday, Swift accepted the trophy for his favorite pop / rock album for "Reputation".
"I always look at albums as chapters of my life, and for the fans, I'm so happy that you like this one," she said. "But I have to be really honest with you about something: I'm even more excited about the next chapter."
It was not a surprising feeling, because there was a reason she had named her album "Reputation". As she spoke briefly on the first night of her Arizona tour, Swift received a major reaction over the past two years and decided to leave the spotlight for the longest period of her career.
[‘I went through some really low times’: Taylor Swift breaks silence about social media backlash]
"A few years ago, someone treated me snake on social media, and it worked well," Swift said. "Then, a lot of people called me a lot of things on social media. And I went through very low moments for a while because of that. I have lived moments where I did not know if I could do it any longer. "
As her name indicates, she did not name her name: everyone knew that she was talking about the controversial controversy between Kanye West and Kim Kardashian in 2016 about West's song, "Famous", after which the Internet called Swift "snake". Swift told the crowd she decided to kiss the nickname. Snakes have become a major theme with "Reputation", appearing in music videos and related products; a gigantic snake (apparently named Karyn) cast a glare of the stage at every stage show.
Taylor Swift performs at the University of Phoenix Stadium in Glendale, Arizona (Kevin Winter / Getty Images for TAS)
"I wanted to send you a message: if someone uses your domain name to intimidate you on social media, and even if a lot of people lend themselves to it, it will not force you to defeat yourself. It can strengthen you instead, "said Swift. "The lesson is that you should not worry too much about yourself if you feel misunderstood by many people who do not know you, as long as you feel understood by those who make I know you.
This is the first and only time Swift talked about the incident because she stopped talking to the media in 2016. She has did not give any interviews when "Reputation" dropped last November. The narration was over with the speech of that first night: Swift, who had started his career as an underdog (the one on the bleachers, if you prefer) was once again representing a difficult battle.
She traveled across North America to sell stadiums, demonstrating that she could ignore critics and overcome all obstacles.
She proved that she could still find any musical guest of her choice: Bryan Adams appeared in Toronto in August to sing "Summer of 69". Selena Gomez joins her for "Hands to Myself" in Pasadena, California. Robbie Williams sang "Angels" in London Tim McGraw and Faith Hill surprised the Nashville crowd for a collaboration on "Tim McGraw", Swift's first single.
At the same time, Swift used her massive platform to promote others: she invited newcomer Hayley Kiyoko to sing "Curious" in Foxborough, Massachusetts. Breakout star Maren Morris came to Arlington, Texas to shout "The Middle". And Swift showed that she would never forget her roots in Nashville: the last night of the tour, Sugarland arrived to sing "Babe", a Swift co-author who climbed the country radio charts .
She continued her tradition of long concert speeches, which made the headlines: In Chicago, during the month of pride, she told the crowd, "It's very brave to be vulnerable to your feelings whatever the situation, but it's even more courageous to be honest about your feelings and those you love when you know that the company may be in trouble. In Minneapolis, she gave a rare performance of "Tied Together With a Smile" and urged her fans to remember that appearances are not everything: It's not because someone at the moment Looks happy that's it. "
In the aftermath of the end of the US tour last Sunday, Swift published this 400-word political message on Instagram, silencing critics that it never takes into account current events in this era of incredible division. It sounded shocking, but in retrospect, it's the ideal pivot as Swift begins to prepare for his next chapter.
Swift knows that it will upset some people to have taken a political stance. Obviously, she does not care because she has already seen what happened when your reputation took a hit. She went through that and she herself once again became a superstar, claiming more clearly than ever: nothing can make Taylor Swift fall, so do not even try.
Read more:
The approval of Democrats by Taylor Swift is followed by a spike in voter registration.
What brought Taylor Swift to post his political message on Instagram?
Amazing statement by Taylor Swift: The famous apolitical star fights against the Republican of Tennessee and supports the Democrats
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