How Lyft stimulates growth by purpose

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Brands that position themselves as activists determined to use the benefits to continue their mission are a competitive advantage for today's conscious consumers. Lyft is a great example of a company that stands out by building a brand around values ​​and quality.

The carpool company is the second largest company in the sector, controlling more than a third of the US market share, with Uber leading the majority. Despite stiff competition, Lyft stands out for its purpose, mission and activism, which has recently led the company to celebrate a billion sorties.

Here's how Lyft leads with purpose:

• Values ​​based on the mission: Unlike Uber, who positions himself as a black car service, Lyft has paved the way for a group driving experience. in the Melissa Waters lyricsVice President of Lyft Marketing, Lyft's mission is to "Improving people's lives with the best transportation in the world. Our vision was to reinvent cities around people, not cars. "

2. Community building: Lyft strives to create a business culture that promotes human relationships and a wellness experience. Lyft instills three values ​​in the driver integration process: "Be yourself, raise others and make that happen," said Waters. In turn, Lyft has earned a reputation for being more friendly and more community-oriented than its competitors.
3. Environmental awareness: Lyft is also committed to creating a more environmentally and socially responsible company. While the lion's share of revenue comes from automobiles, Lyft is positioning itself to expand to scooters, bikes and other more environmentally friendly modes of transportation. The carpool company is also exploring the driverless space.
4. Social activism: From the standpoint of social impact, Lyft has built the goodwill of consumers by leading with constant brand activism. In response to the travel ban imposed by the Trump administration and Uber's refusal to participate in a strike at JFK airport, Lyft donated a million dollars to the American Civil Liberties Union (ACLU). Just after, Lyft downloads exceeded Uber for the first time on the Apple App Store.

Lyft presents its socially responsible business ethic with a roundup feature, which allows runners to donate to charity each turn. In addition, the company has implemented the Ride Safe program to ensure that runners return home safely after a night of drinking. Lyft also participates in rides for events such as "March For Our Live" to empower drivers and passengers to defend their beliefs. In the end, Lyft's dedication to running an environmentally and socially responsible business while developing relationships between human beings has placed the brand on the road to success.

The road ahead: It took Lyft 6 years to reach 1 billion trips, which is about the same for Uber. That said, it took only six months for Uber to reach two billion trips and one year to reach five billion. Unlike Uber, which operates around the world, Lyft only offers trips to the United States and Canada. Both companies have seen a drop in the number of rides and new runners in the summer of 2018. It follows that Lyft faces challenges in terms of revenue growth and may need to develop its business in innovative ways to open new markets. In response, the second largest carpooling application has plans to go in public in 2019, which will open up more capital and could open up new growth prospects.

Lyft did a great job in strengthening his brand. On the other hand, fierce competition and financial goals present challenges for the brand. Lyft's competitive advantage stems from its strong brand history. If it remains true to its socially responsible foundations, increases its profitability and increases its transparency with drivers, this brand story will make the difference between those who lead the future of carpooling in our cities.

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Brands that position themselves as activists determined to use the benefits to continue their mission are a competitive advantage for today's conscious consumers. Lyft is a great example of a company that stands out by building a brand around values ​​and quality.

The carpool company is the second largest company in the sector, controlling more than a third of the US market share, with Uber leading the majority. Despite stiff competition, Lyft stands out for its purpose, mission and activism, which has recently led the company to celebrate a billion sorties.

Here's how Lyft leads with purpose:

• Values ​​based on the mission: Unlike Uber, who positions himself as a black car service, Lyft has paved the way for a group driving experience. in the Melissa Waters lyricsVice President of Lyft Marketing, Lyft's mission is to "Improving people's lives with the best transportation in the world. Our vision was to reinvent cities around people, not cars. "

2. Community building: Lyft strives to create a business culture that promotes human relationships and a wellness experience. Lyft instills three values ​​in the driver integration process: "Be yourself, raise others and make that happen," said Waters. In turn, Lyft has earned a reputation for being more friendly and more community-oriented than its competitors.
3. Environmental awareness: Lyft is also committed to creating a more environmentally and socially responsible company. While the lion's share of revenue comes from automobiles, Lyft is positioning itself to expand to scooters, bikes and other more environmentally friendly modes of transportation. The carpool company is also exploring the driverless space.
4. Social activism: From the standpoint of social impact, Lyft has built the goodwill of consumers by leading with constant brand activism. In response to the travel ban imposed by the Trump administration and Uber's refusal to participate in a strike at JFK airport, Lyft donated a million dollars to the American Civil Liberties Union (ACLU). Just after, Lyft downloads exceeded Uber for the first time on the Apple App Store.

Lyft presents its socially responsible business ethic with a roundup feature, which allows runners to donate to charity each turn. In addition, the company has implemented the Ride Safe program to ensure that runners return home safely after a night of drinking. Lyft also participates in rides for events such as "March For Our Live" to empower drivers and passengers to defend their beliefs. In the end, Lyft's dedication to running an environmentally and socially responsible business while developing relationships between human beings has placed the brand on the road to success.

The road ahead: It took Lyft 6 years to reach 1 billion trips, which is about the same for Uber. That said, it took only six months for Uber to reach two billion trips and one year to reach five billion. Unlike Uber, which operates around the world, Lyft only offers trips to the United States and Canada. Both companies have seen a drop in the number of rides and new runners in the summer of 2018. It follows that Lyft faces challenges in terms of revenue growth and may need to develop its business in innovative ways to open new markets. In response, the second largest carpooling application has plans to go in public in 2019, which will open up more capital and could open up new growth prospects.

Lyft did a great job in strengthening his brand. On the other hand, fierce competition and financial goals present challenges for the brand. Lyft's competitive advantage stems from its strong brand history. If it remains true to its socially responsible foundations, increases its profitability and increases its transparency with drivers, this brand story will make the difference between those who lead the future of carpooling in our cities.