Richard Branson announces the launch of his first Virgin Fest in 2019

Virgin Fest will be a series of events organized in the United States.

After receiving his star on the Hollywood Walk of Fame in Los Angeles on Tuesday (October 16th), Richard Branson announced the first Virgin Fest planned for 2019.

Virgin Fest is presented as a series of multi-event festivals focused on music, exploration, innovation and generosity. The series of festivals plans to stand out in the crowd of live events with varied musical acts, cutting-edge technological experiences, exclusive content and a commitment to sustainable development.

"The heart of the Virgin brand has always been music and entertainment. This morning, I humbly accepted a star on the Walk of Fame, honoring Virgin's long history with music and recording, and I am now pleased to say that we are launching Virgin Fest, an innovative musical and technological experience that will look like no other festival. series, "said Branson in a statement." I am extremely grateful to have received such an honor for the work done by Virgin so far, but I can not help but think we're just getting started . "

Virgin Fest's music and technology events promise customers special "surprise and delight" windows at each festival, cashless payments, seamless upgrades, innovative VIP experiences and non-profit integrations. The series also promises top quality food and beverage vendors, eco-friendly hydration stations, clean toilets, and superior accommodation and transportation options.

Dates and locations, as well as composition and ticket information are expected at a later date.

CEO of Virgin Produced, Jason Feltsand founder of the KAABOO music festival brand, Bryan Gordon, will serve as co-CEOs of Virgin Fest.

"Our brand's commitment to the music industry, coupled with my partner's shared recognition for unique experiences, makes the launch of Virgin Fest even more exciting," said Felts in a statement. "We look forward to providing visitors with a positive and unique festival experience so unique that it could only be created at Virgin."