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The dead who walk It has been bad for a long time, so it's a pleasant surprise to discover that Season 9 is pretty good.
I'm not saying that it's the best that the series has ever been. This is not it. He has a lot of work to do to catch up with the last two seasons of garbage.
But there is always better progress than anything we've seen in recent years, thanks in no small part to the changes brought by new star Angela Kang. Better writing, dialoguing, playing, cinematography and ending Negan's war and current discomfort have all raised the season in earnest.
There is only one problem: the marketing department of AMC.
A few weeks before the start of season 9, rumors began to spread that Andrew Lincoln, the actor who plays Rick Grimes, would leave the series and that it would act from his last season .
Rumors and leaks are one thing. They make people talk. They make us wonder, and this curiosity can push people to watch the show. But then, AMC made the stupidly stupid decision to announce Lincoln's departure.
Not only did they formalize it, but they started to hit us on the head, like Negan sliding on Glenn with his bat, Lucille. Thwack thwack until our eyes are detached from our collective skull – figuratively, of course.
We have been bombarded with ads like this one:
And this one:
There is even a trailer for "Rick's Final Episodes":
It's a good trailer, but everything about "Rick's latest episodes" is completely crazy for me. I know it is not quite uncommon, to learn in advance the departure of an actor from a show. Emmy Rossum explained why she was leaving Shameless before her ninth season also (and judging by the events of Fiona this season, I can only blame her.) And just recently, Chelsea Peretti announced that she would not be back for a full season. 6 Brooklyn 99 (She plays Gina, but fortunately there are so many great characters in this series who lose one who is not the end of the world.)
But neither Showtime nor NBC rely heavily on the departure of these stars for marketing series. On the one hand, the publicity that a beloved character leaves can have a big impact on public reception. As my colleague Paul Tassi pointed out last week, every time The dead who walk or Fear the undead lost a major character and beloved the ratings have decreased. This is especially true of Glenn's death in TWD and Madison is in Fear.
I'm sure the disappointing ratings of the premiere of season 9 were a combination of factors. Burnout needs to figure prominently on the list, as many fans gave up after two seasons of bad television shows with virtually no benefit at the end of Negan's war (seriously, they should have killed him.) Carl being killed certainly did not help. . But I think the reason many viewers do not even care about Season 9 and are less engaged than before is the knowledge that Rick leaves (and, to a lesser extent, that Maggie leaves — to both because she's not the main character and because she could come back again.)
If AMC had been smart about it and if its marketing department had been less reckless, they would have refused to comment on the rumors or have denied them. They would have left as if everything was normal and we had just given good trailers to build a hype. No mention of Rick's latest episodes. It's a bit like the whole "who will kill Negan?" What they did between seasons 6 and 7 was then silly, because we knew it would kill someone, we just did not know who. Now that we know Rick is leaving, we just do not know how.
But for many viewers, this simply leaves them wondering what is the point of the show. Many readers have said that they no longer want to watch after Rick's death. After all, it was supposed to be his story and that of Carl. With both deaths. . . Well, what's the point? It's like hanging out breaking Bad [spoilers] still a few seasons despite the loss of Walter White.
By all means, kill Rick Grimes. Just make a surprise! Do not waste the show for your own viewers weeks in advance! AMC is terrible to mess things up The dead who walk social media accounts, but it's worse than anything I've seen. The only thing that bothered me the most was the complete sequence of Glenn's rigged death in Season 6, perhaps the dirtiest dirty trick given by Glenn who was dead anyway.
In any case, I think it's pretty obvious now that Rick's marketing around death has been a resounding failure. The odds are in the gutter. The viewers are deeply jaded. Based on the number of visitors to my reviews, which, in my opinion, is a pretty good barometer of fan engagement, I can say that the enthusiasm felt by the viewers for this show dissipated. It's really a shame, especially since, marketing aside from marketing, this season is posting pretty good.
Never mind. See you soon, Rick Grimes.
You can watch my video review of episode 2 below:
Past Season 9 Comments:
- Episode 1: A new beginning
- Episode 2: The Bridge
Other Walking Dead articles:
- The 3 biggest mistakes in The walking Dead Season 9 Premiere
- What The walking Dead Ruined notes mean for the future of the show.
- top
fivefour characters who really need to die.
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AMC Marketing for Season 9 of "The Walking Dead" was a total disaster.Credit: AMC
The dead who walk It has been bad for a long time, so it's a pleasant surprise to discover that Season 9 is pretty good.
I'm not saying that it's the best that the series has ever been. This is not it. He has a lot of work to do to catch up with the last two seasons of garbage.
But there is always better progress than anything we've seen in recent years, thanks in no small part to the changes brought by new star Angela Kang. Better writing, dialoguing, playing, cinematography and ending Negan's war and current discomfort have all raised the season in earnest.
There is only one problem: the marketing department of AMC.
A few weeks before the start of season 9, rumors began to spread that Andrew Lincoln, the actor who plays Rick Grimes, would leave the series and that it would act from his last season .
Rumors and leaks are one thing. They make people talk. They make us wonder, and this curiosity can push people to watch the show. But then, AMC made the stupidly stupid decision to announce Lincoln's departure.
Not only did they formalize it, but they started to hit us on the head, like Negan sliding on Glenn with his bat, Lucille. Thwack thwack until our eyes are detached from our collective skull – figuratively, of course.
We have been bombarded with ads like this one:
Ok so Rick's off, I guess.Credit: AMC
And this one:
Yes, he leaves definitely.Credit: AMC
There is even a trailer for "Rick's Final Episodes":
It's a good trailer, but everything about "Rick's latest episodes" is completely crazy for me. I know it is not quite uncommon, to learn in advance the departure of an actor from a show. Emmy Rossum explained why she was leaving Shameless before her ninth season also (and judging by the events of Fiona this season, I can only blame her.) And just recently, Chelsea Peretti announced that she would not be back for a full season. 6 Brooklyn 99 (She plays Gina, but fortunately there are so many great characters in this series who lose one who is not the end of the world.)
But neither Showtime nor NBC rely heavily on the departure of these stars for marketing series. On the one hand, the publicity that a beloved character leaves can have a big impact on public reception. As my colleague Paul Tassi pointed out last week, every time The dead who walk or Fear the undead lost a major character and beloved the ratings have decreased. This is especially true of Glenn's death in TWD and Madison is in Fear.
I'm sure the disappointing ratings of the premiere of season 9 were a combination of factors. Burnout needs to figure prominently on the list, as many fans gave up after two seasons of bad television shows with virtually no benefit at the end of Negan's war (seriously, they should have killed him.) Carl being killed certainly did not help. . But I think the reason many viewers do not even care about Season 9 and are less engaged than before is the knowledge that Rick leaves (and, to a lesser extent, that Maggie leaves — to both because she's not the main character and because she could come back again.)
Andrew Lincoln as Rick GrimesCredit: AMC
If AMC had been smart about it and if its marketing department had been less reckless, they would have refused to comment on the rumors or have denied them. They would have left as if everything was normal and we had just given good trailers to build a hype. No mention of Rick's latest episodes. It's a bit like the whole "who will kill Negan?" What they did between seasons 6 and 7 was then silly, because we knew it would kill someone, we just did not know who. Now that we know Rick is leaving, we just do not know how.
But for many viewers, this simply leaves them wondering what is the point of the show. Many readers have said that they no longer want to watch after Rick's death. After all, it was supposed to be his story and that of Carl. With both deaths. . . Well, what's the point? It's like hanging out breaking Bad [spoilers] still a few seasons despite the loss of Walter White.
By all means, kill Rick Grimes. Just make a surprise! Do not waste the show for your own viewers weeks in advance! AMC is terrible to mess things up The dead who walk social media accounts, but it's worse than anything I've seen. The only thing that bothered me the most was the complete sequence of Glenn's rigged death in Season 6, perhaps the dirtiest dirty trick given by Glenn who was dead anyway.
In any case, I think it's pretty obvious now that Rick's marketing around death has been a resounding failure. The odds are in the gutter. The viewers are deeply jaded. Based on the number of visitors to my reviews, which, in my opinion, is a pretty good barometer of fan engagement, I can say that the enthusiasm felt by the viewers for this show dissipated. It's really a shame, especially since, marketing aside from marketing, this season is posting pretty good.
Never mind. See you soon, Rick Grimes.
You can watch my video review of episode 2 below:
Past Season 9 Comments:
Other Walking Dead articles:
