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Lena Dunham's feminist website, Lenny Letter, closes.
The website of HBO's co-creator of "Girls," which sends e-mails twice a week with articles on women's issues, will cease operations Friday, the postal service has learned.
A representative from Dunham did not respond to requests for comment.
Rumors of Lenny's closure began to be felt earlier this week when independent editors were informed by editors that they would receive "kill fees," or compensation for written works that do not. had not been published.
According to industry sources, the newsletter had always struggled to get advertising help, and a series of controversies did not help. Last November, Dunham had been targeted when she had defended the former writer of "Girls," Murray Miller, after an actress accused her of having sexually assaulted in 2012.
Lenny Letter's readership has fallen sharply since July 2017, according to sources, while it has 500,000 subscribers, nearly half of them still opening its newsletters.
Launched in 2015, Lenny Letter is an original idea from Dunham and Jenni Konner, her co-creator of the "Girls" series. In its infancy, it sparked interest in articles written by stars such as Jennifer Lawrence, who spoke about the pay gap between men and women in Hollywood, and Alicia Keys, who was talking about her decision to start not to wear makeup.
A few months after its launch, Dunham and Konner signed an agreement with Hearst Digital Media to manage the newsletter's advertising sales. At the time, sources in Hearst had expressed frustration at his inability to generate significant revenues.
Towards the end of last year, rival magazine publisher Condé Nast asked Lenny of Hearst to sell advertisements and possibly distribute content on his various websites. This agreement was to enter into force in 2018.
Condé refused to comment.
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