Kansas City Chiefs offense which is averaging 35.8 points per game can be a daunting one for any offensive coordinator.

Do you slow the game down to keep possession? Do you dare jump into a shootout with them?

As Bengals offensive coordinator Bill Lazor keeps the overarching game plan simple.

"We just try to score. That's it, "Lazor said. "If we do a 15-play drive, great. If we do have one-play drive, we'll take it. If we turn the ball back to you without scoring a potent team can give you trouble. The thing you would hate to have a go to one-sided thing. No one likes that. We just got to play our best game. That's the deal. "

Anything less and the Bengals will end up like the five teams that fell short against Kansas City despite scoring an average of 29 points themselves.

If the Chiefs are the face of the new generation of the NFL, they need to jump in the same boat. That means being committed to a shootout by any means necessary.

"You got to score," Lazor said. "It's the NFL in 2018. Everybody is scoring."

Of course, you can go under fire for scoring too quickly, which was the case for Lazor and the offense after they posted the go-ahead against Pittsburgh last week with 1:15 remaining.

"I think Andy did a good job because we were on the ball," said Lazor, talking about the 23-yard completion to A.J. Green on the first play after the two-minute warning. "Andy took the clock down. Even though we did not huddle. He knows what he is doing he took the clock down to under 10 seconds before he snapped it. What are you going to do? We called a run from the 4 and we scored. If we would not have got it, it may have been different. But we scored. And we were excited at the time. We were. "

How many game-winning drives fall short inside the 10? Have a holding call derail the whole thing? Happens all the time, but it was not for the Bengals offense. The same theory of facing the Chiefs plays out when evaluating for him.

"It's hard, it's hard to score," Lazor said. "They know you are throwing (on the final drive). We got three-something left, they know you're mostly throwing you down and touchdown. It's hard to score. "

Almost like clockwork this season, in the biggest moments, the offense has found ways to do so.

Against Indianapolis, Baltimore, Atlanta, and Miami, they put their points on the board in their last meaningful drives. All led to wins. Even Lazor is having a hard time pinpointing exactly what's happening in those moments.

"The easy one is poise," Lazor said. "Then there is something else, I'm trying to put my finger on it. I really do not know. There's something else about the group when they are out there. Maybe if we had a microphone in the huddle we'd know what they are talking about. But they are staying loose. I'll use Tyler Boyd as an example. The guy looks like he has fun all the time. I think they're staying loose, so they're not tightening up and they're getting them to play at their best. "

And now, it's a matter of experience after doing it so many times.

"They get the ball in those situations," Lazor said, "and they believe they are going to go down and score."