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Greta Van Fleet, Hymn of the peaceful army ***
The struts, Young and Dangerous *** 1/2
Like the balloon inflated in the mid-1970s that spawned the post-grunge punk and vacuum of the turn of the century that broadcasted television on the radio, The Yeah Yeahs Yeahs, The White Stripes and The Strokes, a new day of Rawk seems to be a dawn in this manicured pop moment. You hear it in a wave of powerful independent acts led by a woman, in traditional country artists channeling country rock, into American bands that reorient southern rock. With Greta Van Fleet and The Struts – which is quite surprising – you hear it in an undiluted, largely non-ironic, classic rock, a style of music that continues to be regarded as inappropriate, even when it's not a song. it never disappears completely.
Greta Van Fleet seems to have completely formed the skull of a rock critic in 1975. Three brothers and a bud of a tourist town near Saginaw, Michigan, they wear a shamelessly recycled Zeppelin-isme with a leader who seems to have heard Rush "2112" a few times. Generations of hair-metal bands, parodists like Spinal Tap, post-modernists like the White Stripes and Heart to Dread Zeppelin writers are part of their story. They had about the age of kindergarten when Rock school first, and never had to wonder "what about the voice of Geddy Lee?" – obviously, they just thought it was rad.
There is an element of ridicule in this. But their unfailing and retro-fetishist conviction is also charming. And the guys have chops. "Age of Man" is a lightened prog-rock spirituality. "Cold Wind" and "When The Curtain Falls" show the physical graffiti that made them stand out. The cry on "Lover Leaver" evokes the finale of the film "Whole Lotta Love", although it goes up where Zep went down. The lyrics could help repel this past nostalgia, as Amy Winehouse spun Motown, mascara and hives. But the writing is not there. "You are one," a call back to a "diabolical" girl, rhyme "young and pretty" with "is not so bad." And while "Brave New World" wins miles surprising about the words "acid rain", even the references to the drug are dated (NB: the late Obetrol was reformulated and named Adderall in the mid-90s). "Anthem" asks "Where's the music, tuning to free the soul / A simple lyric to unite us all?" They do not answer the question. But if they digest their influences, they might someday.
The Struts, originally from the UK, have a head start on the revivalist circuit: after two years of activity, they opened their doors for the Stones in Paris in 2014, before even releasing their first LP. Everybody want, a shtick flash pot of musical theater, glam-rock camp and pop-punk snot who suggested to a group to participate in the joke but who still held it. Leader Luke Spiller – even his name is a punchline – is a mix of Freddie Mercury, Noel Gallagher and Julian Casablancas. . "Kiss This" is the band's first remarkable achievement, and their second album highlights the idea that ignoring pop trends over the past 30 or 40 years is not the best approach. Lauren Christy (The Matrix), Jon Levine (Dua Lippa, Rachel Platten), Ray Yeden (English) and Nigel Butler are among the authors.
Spiller launches a liner like a rock'n'roll Henny Youngman: "Hey you! You do not know who I think I am ?! He declares to "Primadonna like me". It is even sometimes sincere, with a complete sentence: see "Ashes (Part 2)", a cross between Bat out of hell Maroon 5, "Body Talks", of this set, is "Kiss This", a very popular sing-pop anthem that wins at first listen and irritates soon after. It's a part of Bo Diddley, two parts of Motley Crue, and if it does not exceed the sum of its "woo!", It remains effective and gets bonus points for the remix with Kesha, who remains rock retro classic -fetishist, although she came to the side role. At least the boys knew enough to put her on a throne in the video.
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