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12:00 PM PDT 19/10/2018
by
Natalie Jarvey
The move comes after the sale of Time Warner, owner of Turner, AT & T.
Turner Entertainment closes its Super Deluxe digital studio.
The decision to end the brand comes four months after the sale of Time Warner, owner of Turner, AT & T. (The company has since been renamed WarnerMedia.)
"Turner is proud of the unique brand created by Super Deluxe over the last three years, as well as the advanced content and innovations offered by this incredible group of very talented people," Turner said in a statement. "However, there are now massive changes in the social and mobile ecosystem, and a duplication with other business units of our new WarnerMedia portfolio." Super Deluxe has found inspiring ways to connect to a new generation and number their best practices will be adopted by other Turner as we reorient this investment in our portfolio. "
The company did not say how many of the 54 full-time employees working for Super Deluxe in downtown Los Angeles will be laid off as part of the closure.
Super Deluxe was launched for the first time as a digital comedy website more than ten years ago and was subsequently closed. Kevin Reilly hired Wolfgang Hammer, former CBS film director, to revitalize the brand as an independent unit capable of experimenting with mobile and social video formats. It was officially relaunched in June 2016. The company quickly recruited BuzzFeed and Vice Veterans who produced short videos such as Bitch boss and Thrift Haul.
Over the years, Super Deluxe has also started producing more traditional television format projects, including This closure about two best deaf friends who are in production in his second season for Sundance Now, the upcoming drama series Netflix Bedrooms and the next Philip Burgers project The passage for FilmStruck. The company should respect its commitments regarding these projects.
Super Deluxe is the second digital brand owned by WarnerMedia to have appeared in the last week. Warner Bros. announced Tuesday its intention to close the doors of DramaFever, a subscription company, specializing in Korean drama and other international programs.
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