Rihanna and the evolving politics of the Super Bowl half-time show



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By Don Arnold / Getty Images.

In September, it was announced that Maroon 5 would play the Halftime Super Bowl show. Friday morning, We weekly, citing a single anonymous source, reported that the group's invitation to the annual celebration of extravagance adjacent to football comes after the Rihanna had declined an offer on his part. Entertainment Tonight confirmed the report to another source (admittedly also anonymous), who added that Pink had also refused. Rihanna's reasoning, these sources said, articulated on Colin Kaepernick, The former quarterback of the San Francisco 49ers, who began kneeling in silent protest against racial discrimination and police violence at the national anthem, has not been signed by a team since. Kaepernick is currently suing the league, alleging that it has been blacklisted since the beginning of the event. (The Rihanna representative did not immediately respond to a request for comment.)

"The offer and visibility would have been great for Rihanna as she plans a new album and a tour, but she has stayed true to what's right in her eyes," the source told Entertainment Tonight.

What does Rihanna refuse? Musicians are not paid to play Super Bowl. (Some would have paid for the work themselves – or at least their labels.) The relationship is symbiotic. The pop actor number keeps the eyes riveted on television between the two ages at the most profitable televised event of the year. Music groups have 12 minutes to promote their latest album or tour to a captive audience. Those who would otherwise like to play football prepare for a big, bright and brilliant show. For the musical show, the halftime show also became a reward for mid-career achievements, a feather in the head, an opportunity to become the greatest performer of the year. If we believe the reports this morning, she gives up a little, relatively speaking.

As we have seen recently, a celebrity has all sorts of ways to use his platform. The pop stars have even all sorts of ways to use the Super Bowl halftime show. Beyonce Carter announced her world tour after her performance in 2013. A few years later, in 2016, she used it as a drill. Lemonade. During this last performance, she dressed with her dancers in a costume inspired by the black panther and sang "Formation", a provocative celebration of her identity: a black woman from the southern United States. The Kaepernick protests began in earnest that year, as did Donald Trump's Presidential viability has gone from a surrealist political dream to a surreal political fact. A year later, shortly after Trump's swearing-in, Lady Gaga sang "God Bless America" ​​before diving literally into his hit mix, which was pointed. Or patriotic. His performance was a rag, it seemed, but its meaning depended on his own priors. Earlier this year, Justin Timberlake delivered an apolitical performance.

Rihanna's politics is not a secret and she has imbued her music, her clothes and her topics of discussion. But historically, his messages are not as orchestrated as those of Beyoncé. (That's not to say it's a dig, that's really part of its charm!) In our new version of Choose Your Own Reality, viewers will read a performance as they wish, unless it's the precision of Knowlesian. In other words, the Rihanna people of the world have a growing cultural power of deliberately refraining from a great cultural moment. At this point, Rihanna's boldest policy decision could be the one she would have chosen.

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