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A new viral craze is sweeping through China and further afield, as they share their most expensive possessions as part of the "flaunt your wealth challenge."
More than 1 million posts from the social media platform Weibo over the past two weeks. The craze began in July after a Russian DJ posted a photo of himself to a friend.
Participants pose as if they have just fallen out of their luxury cars, face down surrounded by expensive possessions spread around them on the ground. The sensation has since gone global and spread to Instagram, generating more than 100,000 posts with its hashtags including #fallingstars and # fallingstars2018.
The Telegraph noted that young social media influencers in China-and-abroad-have taken to the challenge enthusiastically, using the new craze to show off their rich.
The challenge is emblematic of the rising wealth of China's middle class, which has grown to become a global economic power. But this growth has also produced stark wealth in the world's most populous country. According to the World Bank, almost 500 million people-around 40 percent of the population-still survive on less than $ 5.50 a day.
But for China's lucky few, things have never been so good. The country is now home to the second highest number of billionaires in the world according to Forbes at 476-behind only the U.S. at 585.
Some social media users have been using the attention to promote their businesses. Users have uploaded pictures surrounded by clothes from their fashion labels, fitness gear and make-up products.
China's less wealthy citizens have their own satirical spin on the fad, uploading images showing them surrounded by mundane items like snacks or stacks of documents. Workers and students also added their take, posing against power tools, books and food items.
Even the ruling Communist Party has jumped onboard, praising workers' snaps for showing pride in their jobs, CNN reported.
Alongside an image of firefighters taking part in the challenge, China 's Ministry of Emergency Management Posted by admin at 2:22 AM 0 comments Email This BlogThis! Only when we support the hardworking young people will have our motherland have hope. "
People's DailyThe official mouthpiece of the Communist Party, compiled by Weibo it said "that the young generation dare to express themselves … they flaunt their love and commitment for work. If everyone is hardworking at work, it will be the biggest wealth for society. "
But not everyone is playing within the rules. One woman was handed a small fine car parking illegally after posing hanging out of her car surrounded by luxury items on a pedestrian crossing. Her post is more than 1,000 comments, some of which criticized the woman for her dangerous behavior.
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