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We saw a lot of roses at the Northeastern Nevada Regional Hospital in October. As we observed during National Breast Cancer Awareness Month, it seems that this color is ubiquitous! We hung up our giant pink ribbon in front of the hospital. Our staff wore very pink outfits at work. We participated in events with our friends from Get Pink Elko County. We even launched pink balloons to the crowd during the Elko-Spring Creek match last Friday.
Yes, the month was very rosy. But we all know that breast cancer awareness is not just about wearing pink. Although it has such a bright and cheerful color, breast cancer is a sobering subject. Experts predict that one in eight women will suffer from breast cancer at some point in her life. Most of us know at least one close friend or family member whose life has always been affected by this disease.
That's why we put aside every October to educate the public. This month gives us the opportunity to pause and reflect. It's time to remember the victims of breast cancer. It is also an opportunity to pay tribute to the survivors and celebrate their fierce victories. We wear pink to show our solidarity with people who are currently fighting breast cancer. And we remind everyone of the importance of early mammography detection.
At the NNRH, we take mammography very seriously. Research shows that if a woman routinely performs an annual mammogram, doctors can detect cancerous tissue in her breasts in the early stages of their treatment. That's why we are so passionate about mammography because it saves lives.
Our Diagnostic Imaging Department includes four licensed mammographers dedicated to providing high quality imaging with sensitivity and compassion. In fact, these experienced technologists are aware of breast cancer on a daily basis. And they do it all year long, whatever their month, whether they wear pink or not.
With this in mind, I am pleased to announce that NNRH is extending its reduced price of $ 90 for screening mammograms at the end of the year. This price is for patients who pay alone, and includes a reading by a certified radiologist. If you have insurance, your plan probably covers the cost of a screening mammogram. The reason we offer the price of $ 90 each year is for people who do not have insurance coverage. We had such a welcome this year that we decided to extend the reduction until December 31st.
Honestly, we do not want the cost to be what prevents someone from having a mammogram. So if you are a woman over forty, if you do not have insurance, and if $ 90 is too much, call us and we will pay for something. Chat with our planners by calling 748-2243 and selecting option "2".
At the end of October, we will see a little less pink. Most of us will come back to wearing more manly colors. And the giant pink ribbon will be unhooked and folded. It's good. What will not change is the fact that all of us at the Nevada Northeast Regional Hospital are committed to raising awareness and support for breast cancer patients at the local level. Our mission is to make communities healthier, and we have the privilege of doing so every month of the year.
Steve Simpson is the CEO of the Northeastern Nevada Regional Hospital.
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