AT & T's traditional television sector continues its decline, but the growth of digital supply

The traditional AT & T subscription TV business continues to lose subscribers – and its replacement by the digital does not take over.

AT & T announced Wednesday that it has lost 346,000 subscribers to its DirecTV and U-verse services in the third quarter of 2018, adding to declines in previous quarters.

Previous losses were offset by DirecTVNow, the company's Internet TV service that provides more than 85 channels for $ 55 a month. But the service added only 49,000 subscribers in the last quarter.

In contrast, Netflix added 650,000 subscribers in the same period.

"We continue to manage the pressures of the industry," said John Stephens, AT & T's Chief Financial Officer. "We are refining our four video products to fit the needs of customers."

AT & T currently offers four ways to subscribe to the video: WatchTV, a subscription service offered to mobile subscribers, the DirecTVNow streaming service, the DirectTV satellite service and the cable service. U-verse.

DirecTVNow has about two million customers, executives said on its call to investors. The company also announced plans to create a new streaming service using HBO and Warner Bros. content. which will be launched next year.

AT & T bought Time Warner for $ 85.4 billion last year and presented a plan to use AT & T data to better target consumers with high-accuracy advertising. Its advertising block, Xandr, registered a positive momentum, increasing revenues by 30%, thanks in part to the acquisition of adtech, AppNexus. However, Turner's national advertising revenue declined by 4% over the period, the company said during the call for results.

Stephens noted that customers "were shopping seasonally for programming" and that the company would implement a "realignment of products in 2019."