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Google's advertising industry has continued to show impressive growth and Wall Street expects this to continue. Its real estate business figure, which includes research, has seen year-over-year growth accelerate in the first and second quarters of this year. And analysts estimate that real estate revenues will reach $ 24.3 billion in the third quarter, an increase of more than 20% over the previous year, according to consensus data from FactSet. According to eMarketer, Google accounts for 59% of global search advertising spend.
While the Pivotal Analyst, Brian Wieser, also pointed to the specter of Amazon in its note before profit, writing that nothing other than Amazon could prevent advertising products related to Google's intention, the company has no problem yet.
As head of Google's advertising network, recently speaking on condition of anonymity, he said: "Leadership [it’s] not a huge threat at the moment. "
While Amazon is a distant threat to Google in search ads, Google is its own distant threat to Amazon in the cloud.
Wall Street will closely monitor the growth of Google's "Other" revenue category, which includes Google's cloud trading, and will look for any clues about the company during the call for results from the Google 39; company. Last quarter, the "Other" category, which also includes hardware and sales of apps and content through the Google Play Store, reached $ 4.4 billion, an increase of 36.5% over a year.
Amazon, which is still the industry leader, will also announce earnings Thursday.
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