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The coffee giants are fighting for both snobbish coffee and for lovers of frozen sweet drinks.
On Thursday, Starbucks launched the witch's "Frappuccino Brew Cream", a purple frappuccino that tastes like an orange and contains "Bat Warts and Lizard Scales" (or, in other words, chia seeds).
Like many of Starbucks' Starbucks-compatible Frappuccinos, the drink will only be available for a very long time – a few days or as stocks last.
Since April 2017, when the Frappuccino Unicorn has become instantly viral, Starbucks has launched a number of brightly colored and sometimes bizarre Frappuccinos. Although the channel has recently changed its Frappuccino strategy, canceling the Happy Hour Frappuccino due to the drop in sales, it has always maintained the tradition of offering a Halloween themed drink on the menu in 2018.
The embrace of the bizarre Frappuccinos by Starbucks does not mean that the chain is completely abandoning its attempts to attract coffee snobs. The company has opened upscale roasters, particularly in Milan, Italy.
However, by the time Starbucks debuts with a lower glass, Dunkin's Donuts is trying to compete with the high-end options of the chain.
Wednesday, Dunkin '(the channel will be officially renamed in early 2019) has announced the launch of a brand new version of the espresso. The redesign will include new equipment, a new espresso recipe and up-to-date training for store employees.
"Espresso is one of the fastest growing categories of coffee, especially among young consumers, and with our coffee references, we believe we have a tremendous opportunity to improve our notoriety and credibility with espresso drinkers, "said Tony Weisman, general manager of Dunkin in the United States, in a statement. . "Our superior line of lattes, cappuccinos, Americanos and macchiatos will delight current customers and surprise new ones."
The revival of the espresso comes as Dunkin tries to modernize and boost beverage sales. In September, the channel announced that it was removing the "Donuts" from its name.
"This is not a change for change," said David Hoffmann, CEO of Dunkin & # 39; Brands at the time.
Hoffmann continued, "For two years, we have been aiming to make Dunkin's leading brand, beverage and brand-based, and implement what we call our growth model."
While it's hard to imagine two types of drinks more divergent than Frappuccino Brew Witch's Starbucks drinks and Dunkin's high-end espresso drinks, they have one thing in common: they cost significantly more expensive than the basic cup of coffee used by Dunkin.
A great coffee at Dunkin's costs about $ 2; a big chain macchiato costs almost $ 4. At Starbucks, a venti macchiato costs around $ 4.75 and a Venti Witch's Brew can cost close to $ 6. And, while both chains struggle to increase their traffic, more expensive drinks may be useful to boost sales.
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