[ad_1]
NBC has dropped "Megyn Kelly Today," due to her comments about racism.
NBC's "Megyn Kelly Today" took in some $ 180 million in national advertising TV sales over the
past 12 months, according to Kantar Media.
NBC News quoted Friday: "'Megyn Kelly Today' is not returning Next week, the 9th hour will be hosted by
'Today' co-anchors. "
The decision stemmed from Kelly's Tuesday remarks. Halloween costumes:
"What is
racist? Really, what do you get in trouble? Back when I was a kid, that was OK, as
long as you were dressing up like a character. "
Kelly later apologized.
TV advertising data from iSpot.tv says the show's biggest brands
year included: Xarelto, $ 9.3 million (123 airings); Tide, $ 5.2 million (257 airings); Neutrogena, $ 5.0 million (267 airings); Progressive, $ 5.0 million (180 airings); and Walgreens $ 4.4 million (159
airings).
Completing the top 10: Downy, $ 3.6 million (158 airings); Walmart, $ 3.5 million (159 airings); Citibank, $ 3.4 million (169 airings); Victoza, $ 3.4 million (41 airings); and Pampers,
$ 3.1 million (134 airings).
Over the past year, SQAD says the show's 30-second commercial unit pricing for "Kelly" was at a high November 2017, over $ 18,000, to a low of
around $ 13,500, and then rising to more than $ 15,000 in April.
From September 2017 (the show's debut) to March 2018, "Megyn Kelly Today" averaged 2.46 million Nielsen
viewers. In signing up Fox News Channel, Kelly reportedly inked a three-year $ 69 million multiyear contract with NBC News.
[ad_2]
Source link
