The CEO of Snap named Kristen O. Hara, commercial director, then withdrew his offer.

Snap CEO Evan Spiegel recently appointed a new chief commercial officer for his troubled company before quickly changing his mind and naming another person, according to a Bloomberg report.

Spiegel announced to Kristen O. Hara, that the company had hired in September as Vice President of Sales in the United States, that she would be promoted to the new role and informed the people who reported to her, according to the report. Two days later, however, he withdrew the offer and named Jeremi Gorman, who headed Amazon's advertising sales, to the post.

It is perhaps not surprising that O & # 39; Hara resigned from Snap.

Spiegel has confirmed the departure of O 'Hara and hiring Gorman in an email sent to Snap employees, shared by a company spokesperson with Business Insider. He did not specifically confirm that he had offered O & # 39; Hara the position of Business Manager before withdrawing his offer, but had stated that she had left his position "as a result of our recent changes in the structure of the team ".

"During her stay here, Kristen had an immediate and positive impact on society," Spiegel said in an email. He continued: "I will miss the leadership and enthusiasm that she has brought to the organization."

O & # 39; Hara did not immediately respond to a request for comment.

She is the last in a series of executives to leave Snap. In September, Imran Khan, who had been Spiegel's senior lieutenant as Snap's strategy manager, left the company. His departure followed those of this year from Drew Vollero, CFO of the company; Jeff Lucas, who was the sales manager; and Tom Conrad, who had led his product team.

Snap, which makes the Snapchat messaging app, has been facing significant financial losses, a falling stock market and now a declining user base. The company announced last week that its average number of daily users had dropped 1% from the second to the third quarter.

Spiegel has oversized control over Snap because of its multiclass stock structure, which allows it to run the company with minimal shareholder oversight or its board of directors.

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