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LOS ANGELES – Netflix has softened its long-held vision of film distribution by announcing Wednesday the release of three high-profile films in a way that he has repeatedly called non-star – in cinemas first, then later on the streaming service.
A limited number of theaters in the United States and abroad will enjoy an exclusive period of one to three weeks for the screening of films, among which "Roma" by Alfonso Cuarón, a black and white drama hailed as a masterpiece by the critics who saw it in the festivals. After that, Netflix will make the movies available for streaming.
Netflix expects that cinemas will continue to play the movies even after streaming them, the number of locations depending on ticket sales, reviews and the fact that the attention of Academy Awards materializes as desired Netflix. The other films are "The Ballad of Buster Scruggs", a six-part border anthology written and directed by Ethan and Joel Coen, and "Bird Box", a thriller starring Sandra Bullock and Sarah Paulson.
Most theater chains, including AMC and Regal, insist on a 90-day exclusivity period. They fear that moviegoers are reluctant to buy tickets if they know they can watch the same movie a few weeks (or days later) in their living room and for less money. Tickets at the unit cost $ 15 or more in New York and Los Angeles. A basic Netflix subscription costs $ 8 per month.
But some independent venues have agreed to work with Netflix, even when movies are scheduled for streaming. Netflix for example booked its drama on July 22 in theaters of twenty cities in North America in October, while simultaneously adding the film to its streaming service.
Netflix's modified distribution approach should persuade more theaters to participate. But it's really about winning Oscars and wooing Hollywood talent.
Voters in the Oscars – unlike the Emmys electorate – have been reluctant to Netflix. Heavyweights like Steven Spielberg, for example, immediately reacted to the company's policy of streaming movies, suggesting that the original films of the service be considered television. Major filmmakers such as Mr. Cuarón, who won an Oscar in 2014 for the production of "Gravity", also want their work to be shown on big screens, which made it harder for Netflix to compete with studios for projects.
"Roma" will receive the longest exclusive theatrical release, which will be released in cinemas on November 21 and will arrive on Netflix on December 14 around the world. Netflix said that "Roma" would eventually be distributed in theaters of more than 20 countries. Presentations of 70 millimeters are in preparation.
Scott Stuber, Netflix's movie director, presented the exclusivity decision as an evolution and not a retirement.
"Our members and filmmakers are Netflix's top priority, and we are constantly innovating to serve them," he said in a statement. "Our members benefit from the best quality films from internationally renowned filmmakers," he added, noting that filmmakers also benefit from the global reach of the Netflix platform.
Netflix had a different message in a revenue-related announcement just two weeks ago: "We believe in our member-centric simulcast model for our original films." Ted Sarandos, content manager at Netflix, told analysts that "defining the distribution according to the room in which you see it is not the activity in which we want to be."
Now, Netflix must explain to its many other filmmakers why their films do not deserve to be stronger.
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