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"Roma" will be available in some markets more than three weeks before its launch on Netflix, while "The Ballad of Buster Scruggs" and "Bird Box" will get a place for a week.
Netflix will open three of its candidates in the fall in some cinemas, including Alfonso Cuaron. Roma – put an end to the broadcaster's longstanding insistence that its original films be immediately available to customers.
However, Netflix does not close the theatrical window for three months and it will still be impossible to reserve screens in most circuits, major or otherwise. Nevertheless, offering exclusive exclusive shootings is an important concession on the part of the company as it recognizes that cinematic experience is an important part of the ecosystem. It also signals to filmmakers and rewards voters that Netflix is ready to bend.
Roma gets the biggest boost. He will be appearing in several cinemas in Los Angeles, New York and Mexico on November 21, more than three weeks before his official debut on Netflix in mid-December. It will add additional limited commitments on November 29 in a few major markets and in London, then expand on December 7. Roma should play in a total of 20 countries after its global roll out on Dec. 14 on Netflix. No theater account has been provided, although 70mm races are planned.
Netflix reserves an exclusive place for a week in four cities for Buster Scruggs Ballad, a Western anthology of Joel and Ethan Coen and the apocalyptic thriller of Susanne Bier Bird box, starring Sandra Bullock. Both films will be screened in a handful of theaters in Los Angeles, New York, San Francisco and London.
Scruggs Buster begins his limited theatrical tour on November 8 before making his day-to-day debut on Netflix and other theaters on November 16. Bird box will debut on December 13, followed by its global opening December 21 on Netflix and an increased presence in cinemas.
"Netflix's focus is on our members and filmmakers, we are constantly innovating to serve them, and our members benefit from the best quality films from world-class filmmakers, and our filmmakers have the opportunity to share their artistic talents with the most Big Scott Stuber, head of the Netflix film group, said in a statement.
"Seeing Roma on the big screen is just as important as making people around the world have the chance to live it at home, "said Cuaron in his own statement.Roma was photographed in expansive 65mm, completed by a very complex sound mixing Atmos. While a cinema offers the best possible experience for Roma, it was designed to have the same meaning when experienced in the privacy of one's home. "
Netflix did not reveal it would report its income.
In August, The Hollywood journalist was the first to report that an exclusive series of one or two weeks was being considered for Roma at the insistence of Cuaron, who won the best director Oscar for his latest film, Gravity (2013). Roma, a semi-autobiographical black and white drama based on the director's childhood, has great ambitions in terms of price. The participating media produced and financed the film.
Earlier this month, Netflix CEO Reed Hastings told investors in a note that, like his other original films, Roma would debut day after day on the service and in more than 100 theaters around the world. "We believe in our member-centric simulcast model for our original films, and welcome additional theaters that are willing to bring our films to offer a widescreen shared viewing experience to their valued customers." option, "he wrote. Apparently, this puts an end to speculation that the acclaimed movie would become the first Netflix title to have some kind of exclusive big-screen performance.
Netflix has been talking with movie theater owners for years about refusing to comply with movie theater windows, claiming that its customers come first. As such, the majority of theaters will not interface with the streamer. However, the presence in cinemas is considered essential during the awards season.
Netflix has always been able to book some theaters for its original films by working with small independent houses or looking for paid partnerships with circuits such as Landmark and iPic. This fall, Netflix is collaborating with Laemmle sites in addition to Landmark and iPic, strengthening its presence. Alamo Drafthouse could also be in the mix. In New York and LA, Scruggs Buster, for example, will play in historic places.
A few hours after Netflix's announcement, the National Association of Theater Owners said the project was barely enough.
"It is encouraging to see that Netflix has recognized the importance of an exclusive theatrical release for certain films, and it is unfortunate that their" innovation "runs up against the limits of their imagination," said the vice-president. President of NATO, Patrick Corcoran. THR. "The public and theater filmmakers want and deserve more than a symbolic outing, but Netflix told them" no "."
Unlike the Emmys, Netflix was largely excluded from the Oscar-nominated narrative feature film and never got an Oscar nomination for best film, director, actress, or actor. Netflix content manager Ted Sarandos wants to improve his results, including calling veterans' rewards consultant Lisa Taback earlier this year. Sarandos is famous for having often targeted theatrical owners, claiming that they are stifling innovation.
Paul Greengrass & # 39; recently 22nd of July presented simultaneously on Netflix and in more than 130 theaters around the world.
"These upcoming commitments are a continuation of the success of our theatrical and Netflix versions of Private life and 22nd of July. All the films of this season have been very well received, including King outlaw, which will be in the theaters and on Netflix next week, and this plan builds on this momentum, "continued Stuber in a statement regarding Roma, Scruggs Buster and Bird box.
Nevertheless, the presence of a movie Netflix in theaters has not made much noise so far, especially since the big sales are not reported and are not included in the box office roundups . And the plan announced Wednesday could easily prompt other filmmakers working with Netflix, including Martin Scorsese, to seek similar treatment.
October 31, 8 pm Updated with comment from NATO.
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