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(Photo by Jim Spellman / Getty Images)
Iggy Azalea may have survived the summer at Island Records, but fall is another story.
In the early hours of Saturday morning, the pop rapper ad she and her label separated, barely 3 months after abandoning her last EP. At the same time, the artist behind the Billboard Hot 100 hits like "Black Widow" and "Fancy" also indicated there will be no new music of her in 2018, promising to return to this title at the beginning of next year.
For some years already, Def Jam Records has been a resounding success with his first album. The new classicAzalea's new independence from the Universal Music Group label family comes after a long series of efforts to reinvigorate his career, tainted by controversy and false starts. Following a lateral transfer from the less island-centric brand earlier this year, she released a single with Migos' own Quigo called "Savior", which failed, and another, almost 6 months later. , with Tyga titled "Kream". Pulled from her Survive in the summer EP, this track managed to rank for a week on the Hot 100 before disappearing from the rankings soon after. This was the last breath of his time at Island.
The enthusiasm expressed by Azalea after leaving the major tag system was shared online by a number of other artists, including fellow rappers. Cupcakke, Father and Kash Doll. And at least one of her former teammates is optimistic about her prospects for the future. "This will be the moment his start building fans will pay off," said Brian Scully. Co-founder of the advertising and marketing company CHAOS, he played a key role in its development, which went from the first independence to the celebrity of the big brands.
Although it's unlikely that she's getting a score as close to that of "Fancy", Azalea may be better now. In the era of digital music consumption, she should earn more money with this fan base now than she has been recently. As long as you sign an appropriate contract with the appropriate distribution partner, for example EMPIRE or Sony's RED Music, it will directly get more revenue from the release of new music in this arrangement, comparatively. The fact that "Kream" pierced the Hot 100 even briefly demonstrates its appeal to an existing audience.
"I would wait for an hour after each show because she was refusing to leave the scene until she had shook hands with all the fans," Scully said. "[She’s the] only artist with whom I've ever worked who did things like that ".
In addition, Azalea can take advantage of its known name in the feature market in a way that it was probably not able to do at the time of Def Jam or Island. Depending on the demand, the fees that she commissions as a guest singer on the tracks of someone else can generate immediate income. Nevertheless, even after some quick wins in this part of the crush, she will have to decide which creative direction she wants her career to take, an enigma of the sector that none of her record companies could break. And unless it can do so, the likelihood of a real return of Iggy Azalea remains at best a distant possibility.
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(Photo by Jim Spellman / Getty Images)
Iggy Azalea may have survived the summer at Island Records, but fall is another story.
In the early hours of Saturday morning, the pop rapper ad she and her label separated, barely 3 months after abandoning her last EP. At the same time, the artist behind the Billboard Hot 100 hits like "Black Widow" and "Fancy" also indicated there will be no new music of her in 2018, promising to return to this title at the beginning of next year.
For some years already, Def Jam Records has been a resounding success with his first album. The new classicAzalea's new independence from the Universal Music Group label family comes after a long series of efforts to reinvigorate his career, tainted by controversy and false starts. Following a lateral transfer from the less island-centric brand earlier this year, she released a single with Migos' own Quigo called "Savior", which failed, and another, almost 6 months later. , with Tyga titled "Kream". Pulled from her Survive in the summer EP, this track managed to rank for a week on the Hot 100 before disappearing from the rankings soon after. This was the last breath of his time at Island.
The enthusiasm expressed by Azalea after leaving the major tag system was shared online by a number of other artists, including fellow rappers. Cupcakke, Father and Kash Doll. And at least one of her former teammates is optimistic about her prospects for the future. "This will be the moment his start building fans will pay off," said Brian Scully. Co-founder of the advertising and marketing company CHAOS, he played a key role in its development, which went from the first independence to the celebrity of the big brands.
Although it's unlikely that she's getting a score as close to that of "Fancy", Azalea may be better now. In the era of digital music consumption, she should earn more money with this fan base now than she has been recently. As long as you sign an appropriate contract with the appropriate distribution partner, for example EMPIRE or Sony's RED Music, it will directly get more revenue from the release of new music in this arrangement, comparatively. The fact that "Kream" pierced the Hot 100 even briefly demonstrates its appeal to an existing audience.
"I would wait for an hour after each show because she was refusing to leave the scene until she had shook hands with all the fans," Scully said. "[She’s the] only artist with whom I've ever worked who did things like that ".
In addition, Azalea can take advantage of its known name in the feature market in a way that it was probably not able to do at the time of Def Jam or Island. Depending on the demand, the fees that she commissions as a guest singer on the tracks of someone else can generate immediate income. Nevertheless, even after some quick wins in this part of the crush, she will have to decide which creative direction she wants her career to take, an enigma of the sector that none of her record companies could break. And unless it can do so, the likelihood of a real return of Iggy Azalea remains at best a distant possibility.
