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Last year, Amazon buyers without a premium membership had to spend at least $ 25 to benefit from free shipping, but Amazon cancels the minimum purchase from Monday to offer "to customers even more convenient and fast delivery options," the company said.
Amazon's plan could eclipse the holiday strategies of its main competitors, such as Target, which offers a two-day free shipping on all orders from November 1 to December 22.
The promotion will allow hundreds of millions of items to benefit from free shipping, Amazon said. In comparison, Walmart, one of Amazon's fiercest competitors, sells about 75 million products online.
Amazon has not announced a deadline for the promotion, but said that free shipping will be available for all orders arriving on time for Christmas. The company usually sets the final date towards the end of the season.
Premium members already receive free shipping on all eligible orders, with no minimum required, but without the vacation promotion, buyers other than the Prime program must spend at least $ 25 for free shipping.
In the United States, Premium members are entitled to a vacation benefit. Amazon makes over three million items eligible for same day delivery for the holidays.
In recent months, Amazon has extended same day delivery of Whole Foods to Prime Now in more than 60 cities.
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