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UPDATE: NBCUniversal and Fox News have announced that they will remove a controversial Trump advertising campaign from the rotation on its networks after the ad, prompting criticism in the "Sunday Night Football" release.
Judd Apatow, a director who has often worked with NBCU's Universal Pictures, and Debra Messing, an actress on the NBC sitcom "Will & Grace", got into social media after the ad ran on Sunday night to criticize the decision.
"After further review, we recognized the insensitive nature of advertising and decided to stop broadcasting it in our properties as soon as possible," NBCU said in a statement Monday morning. The 30-second advertisement illustrates the alleged threat of immigration of foreign migrants to the United States. And the spot, paid for Donald J. Trump as president and approved by President Trump, attempts to connect Luis Bracamontes, a Mexican immigrant who murdered two sheriff's aides in Sacramento in 2014, to migrants leaving Central America .
The announcement had also surfaced on MSNBC; Fox News Channel; and Fox Business Network. In a statement released Monday, Fox said the ad would not appear more on its networks. "After a thorough review, Fox News fired the announcement yesterday and it will not appear on Fox News Channel or Fox Business Network," said Marianne Gambelli, president of ad sales for the two points. of sale.
The networks' decisions came a few days after CNN said it had refused the opportunity to run the ad, citing tone issues. "CNN has made it clear in its editorial coverage that this advertisement was racist. When we were presented with an opportunity to be paid to take a version of this ad, we declined, "said the AT & T-owned network in a statement released Saturday.
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The advertisement appeared in the NBC national network feed. Some advertisers, especially political campaigns, prefer to buy local time because it is cheaper and can be purchased more accurately. Advertisers sometimes opt for cable or satellite stations or systems that operate in specific geographic areas with voters or customers who might be more desirable than people living in another part of the country.
Broadcasting networks usually take advertisements from different political candidates as they are mandated by the Federal Communications Commission to give different politicians equal and fair time. After the ad, NBCUniversal quickly realized that it was more like an ad based on a problem, according to a person familiar with the subject. Networks are not obliged to broadcast this type of ads, and NBCU has realized that it has room to refuse the Trump post.
Backlash to the Commercial Commercial is the latest example of control done on media of all kinds in an era of increasing consumer polarization, particularly after the 2016 presidential election. Advertisers have chosen sites ranging from "Full Frontal" with Samantha Bee "on TBS; "The Ingraham Angle" on Fox News; and even a cover of William Shakespeare's "Julius Caesar", produced by the Public Theater in New York, at the time of controversy.
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