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A video showing a baby bear desperately trying to reach his worried mother as he repeatedly tries to climb a snowy mountain has wreaked havoc on social media.
The sequence, which was taken with a drone in the Russian region of Magadan, shows the mum bear pacing helplessly while the bear continues to slide on the icy cliff.
The video, which has been shared millions of times on social media, has gained popularity after being mailed by a member of the Royal Canadian Geographical Society.
The three-minute video will leave you on the edge of your seat as the Bub approaches her mother, who has reached the summit, and then goes down again.
Indeed, by the time the lion cub finally arrives at the top, we all need a good bed and a cup of tea.
The video, however, has also been widely criticized by those who claim that the bears are trying to get away from the drone and would not have been in the situation if they had not been there.
Others have suggested that bears confused the drone with a bird of prey.
Nevertheless, the little bear who could give us a fleeting moment of good news.
The Indian billionaire Anand Mahindra, a businessman, tweeted on Twitter to say that he was the best motivator on Monday morning and a parenting lesson: the bear mother "brought down the little one and l & # 39; 39, made it more difficult. "
Another Twitter user wrote, "Be like this baby bear and never give up."
Others have talked about the "persistence" of the small, but added that "humans are awful," indicating that the drone was scare the bears.
The Royal Canadian Geographical Society stated that the video was an example of poor use of UAVs and that it guided tweets for the benefit of amateur UAV operators.
