Amazon UK turns Black Friday into 10 trading days

Amazon UK turns Black Friday into 10 days of bargains. Beginning Nov. 16 and running until November 25, 2018, the Amazon.co.uk Black Friday sale will offer thousands of great deals on the latest consumer electronics, toys, games, fashion, jewelry, beauty , home appliances, Amazon devices (of course), and more.

Black Friday falls on November 23 of this year (the day after Thanksgiving in the United States). Amazon UK will be offering Daily Deals and Lightning Offers throughout the 10 days of the sale.

Interestingly, Amazon pointed to small businesses and artisans in its press release: "Hundreds of small businesses and artisans offer thousands of deals this Black Friday," he said, "hundreds of small Companies and artisans selling on Amazon Marketplace, Amazon Handmade and Amazon Launchpad and offer thousands of deals this Black Friday, offering customers a wide selection of items, ranging from hand-crafted gifts to innovative products. . "

He will also organize a Black Friday event in London from Thursday to Sunday.

Amazon has also released its holiday ad for the UK with its boxes where the smile logo turns into a mouth that says "can you feel it?" And that shows holiday shoppers getting into the spirit of gifts (see the video below)

The press release follows:

Amazon.co.uk, the home of Black Friday in the UK, is gearing up for its biggest Black Friday sale, with more deals than ever before. Customers are ready to save millions of pounds on tens of thousands of indispensable Christmas gifts, seasonal items and more. Black Friday, which falls on Friday, November 23, has become a highly anticipated date in the UK shopping calendar and marks the beginning of the Christmas shopping season.

Amazon's "Home of Black Friday" pop-up experience is also back this year, with more gifts, workshops and VIP experiences, open Thursday, November 22nd to Sunday, November 25th in Shoreditch, London, and open 24 hours a day at Black Friday.

The Amazon Black Friday sale
This year, Amazon.co.uk's Black Friday Deals Store will be open from 12:01 am Friday, November 16th to Sunday, November 26th at 11:59 pm. Amazon will be offering new "Daily Deals" every day across the site, with products ranging from essential electronics to toys, fashion, sports, beauty, housewares, and more.

There will also be thousands of "Lightning Deals" – products available at reduced prices, in limited quantities and for a short period – new offers becoming available every five minutes.

"We know that many of our customers are starting to think about Christmas presents, holidays and decorations at this time of year and we are excited to offer great offers when customers need them the most." Said Doug Gurr, Country Manager, Amazon.co.uk. . "We strive to make shopping as simple and enjoyable as possible for the customer. We hope customers will appreciate the new AR View feature of the app, which uses augmented reality technology to allow shoppers to see certain products at home before they decide to buy, just in time for Friday's biggest sale. Black this year and perfect for preparing the house before Christmas guests start arriving. "

Popular items on sale in 2017 include Echo Dot Tablets, David Walliams' Call of Duty WWII, Bad Dad and Finish Lemon Dishwasher. The offers available at this year's Black Friday sale on Amazon.co.uk will be announced as the launch date approaches.

For Prime members
Amazon Prime members, including customers enjoying a free trial of Amazon Prime for 30 days, will benefit from an exclusive early access period of 30 minutes to all. the Lightning Deals. Novelty of this Black Friday, Amazon Fashion launched its "Try before you buy" service, Prime Wardrobe, which aims to make shopping in fashion more convenient than ever. Available exclusively to Amazon Premium members, Prime Wardrobe allows members to have their favorite fashion products delivered at no extra charge, to try them at home and to only pay for items that they have decided to keep.

Amazon's ultra-fast delivery service, Prime Now, will also offer Black Friday specials to more than 30% of the British population, offering an ideal selection of gifts, gadgets, fashion clothes and treats. can be delivered in one or two hours. delivery windows or within 60 minutes in some postal codes.

Ways to shop
There are even more ways to make the most of Black Friday. New and just in time for this year's Black Friday Sale, AR View allows mobile shoppers to see products at home before buying, using augmented reality technology, giving them peace of mind. For eligible household items, customers point their smartphone to the space in which they wish to view the item, then a few seconds later the product will appear on the screen as it stands. was in the room. Customers can then check the product from all angles and ensure that it fits perfectly in the space.

Mobile shoppers can also find out where their packages are in seconds in the Amazon app, use camera search to quickly find the items they want by pointing to an item or a barcode, and never miss an offer by setting up Watch-a-Deal alerts.

In addition, shopping on the entire site is even easier with the offers organized by the most sought-after points of interest. Televisions, home entertainment and smart home, toys, video games, Amazon devices, etc. – customers can discover offers they will love even faster.

This year, customers can also support their favorite charity whenever they make purchases from Amazon at no cost to them via AmazonSmile. Customers who purchase directly from the smile.amazon.co.uk website will find the Amazon they know and love. In addition, Amazon will donate a portion of the eligible purchases to the charity of their choice. Customers can choose from over ten thousand charities in the UK.

Hundreds of small businesses help organize Christmas in the UK
Amazon is well-prepared to offer its customers the best Christmas shopping experience through its ongoing investments in the UK. Amazon alone has invested GBP 9.3 billion in the UK since 2010 in its UK-based research and development, order management and logistics infrastructure. In 2018, it will create 2,500 new permanent jobs, bringing its permanent workforce to 27,500.

Hundreds of small businesses and artisans selling on Amazon Marketplace, Amazon Handmade and Amazon Launchpad offer thousands of deals this Black Friday, offering customers a wide selection of items, ranging from gifts made to hand to innovative new products. Founded in 1897, Amazon Marketplace seller Shearer is a family-owned company that designs and manufactures its own range of candles at its Glasgow facility. They will participate in Black Friday on Amazon for the third time this year.

"Black Friday will help us grow our business at this crucial time, providing a significant source of revenue for our small family business," said Stephanie Barnet, Product Marketing and Development Manager, Shearer Candles. . "The growth of e-commerce has allowed us to expand our retail stores and by participating in Amazon's Black Friday sale, we are opening up to new customers who hopefully will renew their purchases." 39 next year. "

Amazon's Pop-up Home of Black Friday in London
Amazon's Home of Black Friday pop-up is back, bigger and better than before, to celebrate the start of the Christmas shopping season and the biggest annual event in the UK. Black Friday's home will feature the best of Black Friday on Amazon, great deals on fast-moving products, and fun and innovative shopping experiences. Located at 3-10 Shoreditch High Street in London, this four-day multi-room experience will be open from Thursday, November 22nd to Sunday, November 25th. This year there will be even more prizes, workshops, VIP experiences and product samples, offering something for the whole family. Customers can also take advantage of the all-new AR view feature and the latest range of Amazon devices.

Workshops range from cocktail master classes at the Amazon Beers pop-up bar, Wines and Spirits, Amazon Handmade Artisans jewelery and candle making sessions, Foreo beauty treatments, hair styling and more. Nicky Clarke, cooking demonstrations, Prime Video shows and more.

Whole Foods Market, HP, Samsung, Lego, Xbox, The Crucible, Yankee Candle, Sennheiser, Philips Hue, Chocolate Hotel, Logitech, T2, and more. , Nicky Clarke, OnePlus, Microsoft, PlayStation, Canon, Foreo, Puressentiel, Nescafe Dolce Gusto and many others. All offers for sale can be purchased through the Amazon app using smile codes and a custom-made Prime Now collection point.

The entrance is open to all and free of charge. Activities will be open to all on a first-come, first-served basis.

Home of Black Friday Pop Up Opening Hours:

Thursday, November 22: 12:30 – 19:00

Friday, November 23: OPEN 24 HOURS

Saturday, November 24: 12:00 – 18:00

Sunday 25 November: 12:00 – 16:00

To learn more about Black Friday:
Subscribe to the Deals newsletter
Follow Amazon.co.uk on Twitter: www.twitter.com/AmazonUK
Visit the Facebook page of Amazon.co.uk: www.facebook.com/AmazonUK
Watch the seasonal TV ad HERE

SOURCE: Amazon UK press release

Ina Steiner

Ina Steiner is co-founder and editor of EcommerceBytes. She has been reporting on e-commerce since 1999. She is a widely cited authority on sales in the market and is the author of "Turn eBay Data Ino Dollars" (McGraw-Hill, 2006). His blog was featured in the book "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ ecommercebytes and send new tips to [email protected].