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FILE PHOTO: employees prepare items to be shipped to Newegg's Cyber Monday warehouse in City of Industry, California, USA, November 28, 2016. REUTERS / Mario Anzuoni
(Reuters) – US buyers who missed deals on Black Friday are expected to visit Cyber Monday's online sites to test the limits placed on some retailers who have invested heavily in their e-commerce business to stay relevant in a business. brutal space.
Retailers across the country are fighting to get people to visit their websites, offering new services such as no-limit minimum order deliveries and an assortment of transactions.
Amazon.com Inc. and Target Corp encourage free delivery without minimum purchase for the first time this holiday season.
According to research firm Planalytics, Cyber Monday is expected to attract more than 75 million customers. This busy day of marketing is expected to be the largest online shopping day in the United States in history, with sales of $ 7.8 billion or 17.6% growth over the previous year. last year, according to Adobe Analytics, which tracks the transactions of most major US online retailers.
But retailers will also be facing a flood of online orders, which will affect their e-commerce sites. If they do not have the right IT infrastructure, the lure will cause headaches, causing breakdowns and other technical problems due to heavy traffic.
Black Friday, clothing retailer J. Crew and Lululemon Athletica Inc. and the Lowe's Cos Inc. home improvement chain encountered technical difficulties due to huge orders. DownDetector.com also reported that the Walmart Inc. website was experiencing problems.
Toys should benefit from the best discounts on Cyber Monday, said Adobe Analytics.
On Black Friday, online sales jumped more than 23 percent to $ 6 billion, while online sales topped $ 3.7 billion from Thanksgiving, according to Adobe Analytics.
According to the National Retail Federation, US holiday retail sales, including online, in November and December, will increase 4.3% to 4.8% from 2017, to a total of 717, $ 45 billion to $ 720.89 billion. This compares with an average annual increase of 3.9% over the last five years.
Report from Siddharth Cavale in Bengaluru; Edited by Bernard Orr
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