After Kanye West, will Celebrity be interested in the video?

That was the message in the four West West video messages that sparked the discussion yesterday, but it's also worth looking at the media. Rather than publish a series of 20 tweets as he did in the past or take a page from other celebrities and post a screenshot of a Notes application, he decided to record his videos to the place. And while many artists have "vogued" their responses to controversies or weighed in with general reflections in the form of video-selfies, most do so in their stories. This West has decided to post each video as its own post is a departure from the norm. (There is something endearing in the way that West's serious monologation is interrupted by a train that passes over, or by the limits of the Instagram application, which does not allow the videos exceed the minutes.)

Cannon responded in the format chosen by West, posting a video response that has received more than 375,000 views since its publication (each of West's posts has been viewed more than a million times). "I guess that's the way we communicate now in 2018, via social media," begins Cannon before embarking on his response.

Will the West's "pivot to video" impact the entire celebrity community? Probably not. West seems to like to mix things up and make us guess his platform. He constantly tweets for days to close his account next year. He will live streaming. It will tweet screenshots of text message exchanges. It will appear on TMZ Live! It is always difficult to predict exactly where and when we will hear from him, which is of course central to his call. But for now – or for yesterday, at least – that's the video. Perhaps he was partly inspired by a person he has talked about a lot recently and who has also attracted attention for a recent pivot video: the president.