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1:43 pm PDT on the 25/06/2018
by
Paul Bond
The service, dubbed Alamo Season Pass, follows AMC's Stubs A-List, which allows subscribers to see three movies a week for $ 20 a month.
MoviePass is about to get flattered again, this time by Alamo Drafthouse, who will beta test a subscription service to watch "unlimited movies" in his cinemas.
The service, dubbed Alamo Season Pass, follows AMC's Stubs A-List, which allows subscribers to see three movies a week for $ 20 a month.
Alamo Drafthouse announced Monday that he was going to launch the test in Yonkers, New York, on July 18th and that other cities will follow, and that he is currently recruiting beta users on his site web, by extracting interested users from its list of Alamo members. Victory, its rewards program.
The channel has only 35 slots, but the fact that it launches into a subscription service is a blow to MoviePass because it indicates that exhibitors are competing with the controversial industry leader. .
MoviePass has 3 million users who only pay $ 10 to have the right to get a movie ticket a day in almost every movie theater in the country. MoviePass is losing money ($ 45 million this month) and was planning to do some of it by sharing the dealership revenue with the exhibitors, but that seems less likely if the Channels continue to launch their own subscription plans.
MoviePass also has competition from Sinemia, but not much, considering its plethora of plans are much more expensive for a lot less tickets.
But what AMC, Alamo DraftHouse and Sinemia offer are reserved tickets, more and more important for big releases. MoviePass will jump on this train, but for an additional cost.
In fact, MoviePass could become more expensive in various ways. Over the weekend, for example, he has alerted users that the "peak price" is coming in, so seeing a tent movie on the opening weekend might require a surcharge.
Alamo Drafthouse gives only a few details about his Alamo Season Pass, but he says beta users will test a variety of plans at different prices, suggesting that the promise made on his site of "unlimited movies" might not be safe. apply to everyone. The spokesman did not clarify.
"Our guests have long been asking us to offer an affordable monthly membership that allows unlimited movies and the ability to book tickets in advance at Alamo Drafthouse," said a spokesman. "We plan to test a variety of models and pricing structures to see what works as a sustainable model."
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