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BEIJING: Alibaba has launched its 11.11 Global Shopping Festival, an annual online shopping spree for consumers around the world.
For the first time, Alibaba-owned Lazada is organizing mega-sales for customers in Malaysia, Singapore, Thailand, Vietnam, the Philippines and the Philippines.
The highlights of this month-long celebration will be the 24-hour mega-balances that begin just after midnight on November 11th.
Buyers can also search for their favorite products on AliExpress and TaoBao.
While this year marks the 10th anniversary of the event, the Chinese online trading giant has promised that this celebration would be the largest ever organized.
"Given the rapid digital transformation in China, the festival has experienced incredible growth over the last decade.
"This change in purchasing trends has highlighted the sustainable development and success of Alibaba and its partners," said group CEO Daniel Zhang at the festival's launch on Friday night.
This year, 180,000 Chinese and international brands offer consumers consumer products, beauty products, car and home decorations.
More promotions and programs, including a series of high-profile entertainment activities and an energetic frenzy, have been programmed for those in China.
In addition, the 11.11 Global Shopping Festival Gala, to be held at Shanghai's Mercedes Benz Arena, will be broadcast live by the Youku video hosting platform on the evening of November 10th.
The "Double 11" festival is the most anticipated event by online shoppers because of its huge discounts of up to 60% on an assortment of products offered by local and international brands.
Originally organized to celebrate Singles Day in China, it started with only 27 merchants and a sale of 52 million yuan (31.36 million RMB) in 2009.
Last year, buyers spent an incredible 168.2 billion yuan (RM 101.44 billion) in 24 hours.
"We started with a small dream – launch an online event – and we did not expect it to reach the current scale.
"We believe that e-commerce will eventually change people's way of life and (therefore) we need to innovate new ways to serve our customers," Zhang said.
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