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Amazon marks its first Black Friday shopping event since its launch in Australia with "tens of thousands" of products at very low prices.
The e-commerce giant was generally expected to open in time for last year's post-Thanksgiving shopping frenzy, but it missed the target by launching in December on a muffled answer.
"We are excited to present our first-ever Black Friday offer event to Australian customers, with tens of thousands of products available at discounted prices," said Rocco Braeuniger, Amazon Australia Country Manager, in a statement. .
"With offers on everything from sportswear brands such as Lorna Jane and Puma, to basic necessities such as Nivea and skin care products from leading brands, as well as consoles such as PS4, Nintendo and Xbox, we hope that there is something for everyone.
Gary Mortimer, a marketing professor at Queensland University of Technology, said he did not think this year's Black Friday would boost Amazon's fortune, Down Under. "Since opening here in Australia, it has had very little direct impact on the market," he said.
"Saying it's a long game, they play here." Gradually this year, we've seen them add new categories, including toys, pets, cars and groceries. the current state of affairs, eBay remains the most popular site, followed by Gumtree and Amazon in third place. "
Amazon customers can use the app to "watch" current and future offers, which are of several types. "Lightning offers" are limited promotions within the limits of available stocks and limited to one purchase per customer.
The "Deals of the Day" last 24 hours or until stocks run out and offer discounts on popular items. Customers can also access the United States Daily Deals on the local website, with free shipping for members of Amazon's $ 7 per month premium subscription service.
If a transaction is sold, it is possible to join a waiting list to be notified when new shares are released. Some offers are reserved for Premium members, who may also have access to great offers 30 minutes in advance.
Amazon claims that since the launch of its product last year, its selection on Amazon.com.au has quadrupled to reach more than 80 million products in 27 categories.
On Thursday, the online retailer echoed the controversial decision made earlier this year to stop shipping to Australia from its international stores, in response to the government's online GST changes.
Dr. Mortimer said Black Friday "is still evolving" in Australia. "US buyers spent about $ 19 billion over four days, or nearly $ 19 billion in Australia," he said.
"Last year, Kogan announced a business turnover of about $ 4 million. We're seeing in Australia that physical retailers are jumping on the bandwagon, especially consumer electronics retailers like JB Hi-Fi and Harvey Norman. "
AFFAIRS OF THE BLACK FRIDAY OF AMAZON AUSTRALIA:
• Up to 50% discount on certain bonds
• Up to 50% off some Calvin Klein apparel
• up to 50% off select men's t-shirts, polos and shirts from Levi's, Lacoste, G-Star, Ben Sherman, Nautica, Mossimo and Van Heusen
• Up to 50% off select sportswear, including Canterbury, Lorna Jane and Puma
• Up to 50% off some swimwear, including Calvin Klein, Speedo, Lacoste and Bondi Bather
• Up to 50% off some handbags and accessories, including Fossil, Oroton and Calvin Klein
• up to 50% off men's dress shoes, including Brando, Ecco and Julius Marlow
• Up to 50% off on certain sneakers including Nike, Puma and Mizuno
• Up to 50% off some sunglasses, including Local Supply, Cancer Council and Morrissey
• 50% off some Braun electric razors
• Save up to 30% on select Clarisonic devices
• 40% off some L'Oréal Paris cosmetics
• Up to 55% off some Baby Jogger Strollers
• 15% off some Pampers
• Up to 30% off some Vtech baby monitors
• Up to 25% off on Coleman Campsite
• Up to 30% on Bosch power tools
• Up to 40% off on some null books
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