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It looks as if Amazon Go, the e-commerce retailer that debuted in Seattle earlier this year, is coming to the East Coast. the Information (paywall) reports that the company has released a large number of new job postings for New York-based roles adjacent to Amazon Go stores. The positions include "a store manager, an assistant store manager, a manager of learning and development and a training manager ". Information that yes, an East Coast store is on the horizon.
Although Amazon has been referring for some time to Go's plans for expansion, until now, customers could only experience it in Seattle. According to the new report, other stores are planned in Chicago and San Francisco, in addition to New York.
Meanwhile, other non-merchant non-Amazon stores also appear. For example, there is Standard Cognition, which started testing its own stores with similar technology in the Bay Area today. There is another called Zippin, also in the Bay Area. All of these brick and mortar tests are aimed at doing the same thing generally – eliminating the pesky human interaction involved in purchasing.
This, of course, means that they also help eliminate important jobs, such as cashiers, which is a little scary. For example, we could eventually see this Go technology implemented in places like Whole Foods, which Amazon owns. Employees of this grocery chain are already feeling the pressure of their Seattle-based overlord, leading to an organizing drive.
For now, Amazon and others are testing the technology to show consumers that it works. But with Amazon Go in New York, it's only a matter of time before he comes to each city.
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