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For years, Amazon's advertising ambitions have been publicized. As the Internet has matured, Google and Facebook have become the leading players in online advertising, to the detriment of independent online media. But there has always been the specter of the Amazon; Although it has not yet dominated, so many people are using its services – and Amazon is known for its ability to dominate a myriad of industries – it was only a matter of time before it became a reality. advertising superpower.
We are now starting to see the company trying to do exactly that. In recent years, Amazon's advertising revenue, generated primarily by Amazon.com users looking for products, has become a multi-billion dollar company.
According to CNBC, IMDb, an Amazon-owned company, plans to launch a new streaming service on Fire TV this week. It will apparently be available to all users (that is, not just Prime) and will provide the company with a way to break into television advertising. The service will include television programs and films, according to anonymous sources with which CNBC has maintained.
By offering free advertising-funded video content, Amazon will be able to become even more attractive to digital marketers. The report adds that the company will give marketers "access to its proprietary data to help target video advertising for the first time on Fire TV."
Amazon is currently the third largest digital advertiser, behind Facebook and Google, but it holds only 4% of the market share. Creating new ways for advertisers to leverage Amazon's data, as well as streaming video ads in the company's streaming content, will surely catch the attention of marketers.
I have contacted Amazon and I will update if I hear. We have been referring to this service for months. CNBC now claims that it will be unveiled in the coming days. We will have to see how the duopoly will respond.
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